The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.
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Reid Hoffman, cofounder and executive chairman of LinkedIn, Ben Casnocha, co-author of “The Start-Up of You”, and Chris Yeh, vice president of marketing at PBworks, write about how to attract an entrepreneurial workforce by offering relationships built on reciprocity and alliance.
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Most Kara Swisher reported in Re/code this week that Yahoo CEO Marissa Mayer asked her top executives to make explicit commitments to stay at Yahoo - that they take a “pledge.” Swisher writes: “That move seems to have backfired a bit, resulting in several major departures recently, including European boss Dawn Airey, marketing and media head Kathy Savitt, development chief Jackie Reses and many others to other jobs.”
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In the book The Alliance: Managing Talent in the Networked Age, authors Chris Yeh and Ben Casnocha, along with Reid Hoffman, talk about the relationship between managers and employees and why an alliance style of communication between the two parties is the most beneficial. They refer to this style as the "tour of duty" model. This type of communication consists of a mission objective, which gives the employee a better understanding of what he or she is trying to accomplish.
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