Showing results by author "Carol Liao"
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- By: Michael J. Silverstein, Abheek Singhi, Carol Liao, and others
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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Regular price: $20.72