Showing results by author "Bernhard Schroeder"

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    • Brands and Bulls**t.

    • Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
    • By: Bernhard Schroeder
    • Narrated by: Bernhard Schroeder, Sean Pratt
    • Length: 6 hrs and 12 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 15
    • Performance
      4.5 out of 5 stars 14
    • Story
      5 out of 5 stars 13

    As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

    • 5 out of 5 stars
    • Enjoyable and Slightly Mindblowing

    • By Anonymous User on 12-21-17

    Regular price: $19.59

    • Fail Fast or Win Big

    • The Start-Up Plan for Starting Now
    • By: Bernhard Schroeder
    • Narrated by: Steven Menasche
    • Length: 6 hrs
    • Unabridged
    • Overall
      4.5 out of 5 stars 63
    • Performance
      4.5 out of 5 stars 50
    • Story
      4.5 out of 5 stars 51

    Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of "failing fast."

    • 5 out of 5 stars
    • Awesome place to start as a new entrepreneur!

    • By Mahtab on 07-13-15

    Regular price: $20.99

    • Simply Brilliant

    • Powerful Techniques to Unlock Your Creativity and Spark New Ideas
    • By: Bernhard Schroeder
    • Narrated by: Steven Menasche
    • Length: 6 hrs and 13 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 11
    • Performance
      4 out of 5 stars 10
    • Story
      4.5 out of 5 stars 9

    What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process.

    • 3 out of 5 stars
    • how not to perform for an audio book.

    • By GG on 02-01-18

    Regular price: $19.59