Showing results by narrator "Bernhard Schroeder"

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    • Brands and Bulls**t.

    • Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
    • By: Bernhard Schroeder
    • Narrated by: Bernhard Schroeder, Sean Pratt
    • Length: 6 hrs and 12 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 41
    • Performance
      4.5 out of 5 stars 40
    • Story
      4.5 out of 5 stars 38

    As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

    • 5 out of 5 stars
    • Enjoyable and Slightly Mindblowing

    • By Anonymous User on 12-21-17

    Regular price: $19.59