Showing results by author "Alexandra Watkins"

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    • Hello, My Name Is Awesome

    • How to Create Brand Names That Stick
    • By: Alexandra Watkins
    • Narrated by: Gina Sorell
    • Length: 2 hrs and 22 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 103
    • Performance
      4.5 out of 5 stars 91
    • Story
      4.5 out of 5 stars 90

    Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

    • 4 out of 5 stars
    • Great Book But

    • By rappody on 05-27-17

    Regular price: $13.99