Hello My Name Is Awesome

How to Create Brand Names That Stick

De: Alexandra Watkins

Narrado por: Claire Buchignani

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and effective brand names. No degree in linguistics is required.

The heart of the book is Watkins' proven SMILE and SCRATCH test. A great name makes you SMILE because it is Suggestive: evokes something about your brand; is Memorable: makes an association with the familiar; uses Imagery: aids memory through evocative visuals; has Legs: lends itself to a theme for extended mileage; and is Emotional: moves people.

A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged: looks like a typo; is a Copycat: similar to competitors’ names; is Restrictive: limits future growth; is Annoying: seems forced and frustrates customers; is Tame: feels flat, merely descriptive, and uninspired; suffers from the Curse of knowledge: speaks only to insiders; and is Hard to pronounce: confuses and distances customers.

This 50 percent - new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms and much more.

©2019 Alexandra Watkins (P)2019 Alexandra Watkins

Perfect for creatives who have “awesome” ideas all the time

If you’re creative like me, you probably need boundaries, like me. I have a million “awesome” name ideas all the time - but they aren’t really awesome. In fact, they are way too complicated and fancy and don’t get to the point.

This book is hilarious and clever - and most importantly, gave me the boundaries I need while pondering names for every piece of my business.

BONUS: the other best part of this audiobook is the narrator! She is AWESOME (sorry, had to say it) and seriously the most perfect fit for an audiobook I have ever listened too! A+ sister! (And I’m an audiobook junkie so I’ve listened to many boring voices that don’t fit the tone of the writing. In fact, this is my first review ever for an audiobook due to this great vocal personality experience.)

I am so happy to have this book in my business branding arsenal and will highly recommend it to all of my clients who struggle with naming too :)

FANTASTIC, extremely helpful, and entertaining!

This book SAVED me. As an entrepreneur building my third company, I needed this name to be stellar. I also didn't want to spend a fortune to have someone come up with a name for me. Thanks to Alexandra's unlimited suggestions, guidelines, and entertaining name examples, I was able to brainstorm all sorts of names that I loved for my new company, and then narrow it down to one that I am confident will stand out and grow with my company. Alexandra reads the book herself and is very fun to listen to! I love how she inserts her personality (a lot more than other books) and makes you smile and giggle as you listen to it. I craved having moments to listen to this book and may even go through it again. Thank you, Alexandra and team, for sharing your wisdom and guiding me to success!

Engaging Story Telling

I have been spending the last couple of weeks trying to come up with a name for my company. While I understood the importance of brainstorming ideas and just getting things down on paper, this audiobook gave me a system to follow in order to be successful! By following the processes, leveraging the tools and resources recommended, I already have a dozen brand name ideas that I feel confident about!

In regards to digesting the information, I appreciated the amount of storytelling that went into the book, it allowed me to fully understand each and every concept and made it fun and engaging as well! Highly recommend :)

GREAT RESOURCE!!

Very informative!! Loads of information and resources to take in presented in a comical way. Highly recommend to all starting a brand!

Great Book to have in your back pocket

I loved the insight that came from the author. Ms. Alexander and Watkins does a fine job of talking about product name creation. She provides great examples from her own experience and the world around her. This gives the reader the insight to see that it can be a lucrative and rewarding career. She’s a shining example of what’s possible.