Showing titles in Computers & Technology

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

In the final decades of the 19th century, three brilliant and visionary titans of America's Gilded Age - Thomas Edison, Nikola Tesla, and George Westinghouse - battled as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless world of cutting-edge science, invention, intrigue, money, death, and hard-eyed Wall Street millionaires.

During the early and most dangerous years of the cold war, a handful of Americans, led by President Dwight D. Eisenhower, revolutionized spying and warfare. In great secrecy and beyond the prying eyes of Congress and the press, they built exotic new machines that opened up the Soviet Union to surveillance and protected the United States from surprise nuclear attack. Secret Empire is the dramatic story of these men and their inventions, told in full for the first time.

Either if you want to start your own AI enterprise, to empower your business or to work in the greatest and most innovative companies, Artificial Intelligence is the future, and neural networks programming is the skill you want to have. The good news is that there is no exclusive club, you can easily (if you commit, of course) learn how to program and use neural networks, and to do that Neural Networks for Beginners is the perfect way.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. 

Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.

Homesteading Space is more than a story of technological and scientific success; it is also an absorbing, sometimes humorous, often inspiring account of the determined, hardworking individuals who shepherded the program through a near-disastrous launch, a heroic rescue, an exhausting study of Comet Kohoutek, and the lab's descent into the Indian Ocean. Featuring the unpublished in-flight diary of astronaut Alan Bean, it is replete with the personal recollections and experiences of the Skylab crew and those who worked with them in training, during the mission, and the return.

In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings listeners into the heart of his experience on the challenging mission—considered NASA’s finest hour—and reflects on his life and career as an Apollo astronaut.

What would you do if a time machine hurled you thousands of years into the past...and then broke? How would you survive? With this book as your guide, you'll survive - and thrive - in any period in Earth's history. Best-selling author and time-travel enthusiast Ryan North tells you how to invent all the modern conveniences we take for granted - from first principles. This manual contains all the science, engineering, art, philosophy, facts, and figures required for even the most clueless time traveler to build a civilization from the ground up.

Welcome to the digital universe of "Conversations with Machines," your passport into the dynamic world of Natural Language Processing (NLP)! This immersive eBook will take you on a journey through the compelling landscape of machines understanding and interpreting human language. Our first chapter plunges you into the depth of NLP - unveiling the fascinating connection between human language and machines. As we march forward, you'll explore the fundamental aspects of language processing, revealing the intricacies of Tokenization, Morphological Analysis, and Syntax, illuminating how order ...

Law today is incomplete, inaccessible, unclear, underdeveloped, and often perplexing to those whom it affects. In The Legal Singularity, Abdi Aidid and Benjamin Alarie argue that the proliferation of artificial intelligence-enabled technology–and specifically the advent of legal prediction–is on the verge of radically reconfiguring the law, our institutions, and our society for the better.

Dive into the world of AI and transform yourself from a conversational AI beginner to a pro with "ChatGPT for Beginners Made Easy". This is a non-technical guide tailored for those new to technology and looking to learn AI through practical application.

How do you detangle a monolithic system and migrate it to a microservice architecture? How do you do it while maintaining business-as-usual? As a companion to Sam Newman’s extremely popular Building Microservices, this new book details a proven method for transitioning an existing monolithic system to a microservice architecture.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

In the competitive job market, the need for SQL developers has increased dramatically over the years, but every “programmer” is still focused on web design or app development. SQL development is the new hidden talent that big companies are looking for that nobody really knows about. This high-paying skill is easy to learn and can guarantee your future, but everyone overlooks it because hardly anyone knows it exists. You can learn SQL in weeks.

James D. Watson, the Nobel laureate whose pioneering work helped unlock the mystery of DNA's structure, charts the greatest scientific journey of our time, from the discovery of the double helix to today's controversies to what the future may hold. Updated to include new findings in gene editing, epigenetics, and agricultural chemistry as well as two entirely new chapters on personal genomics and cancer research. This is the most comprehensive and authoritative exploration of DNA's impact on our society and our world.

The Simulation Hypothesis, by best-selling author, renowned MIT computer scientist, and Silicon Valley video game designer Rizwan Virk, explains one of the most daring and consequential theories of our time. Drawing from research and concepts from computer science, artificial intelligence, video games, quantum physics, and referencing both speculative fiction and ancient eastern spiritual texts, Virk shows how all of these traditions come together to point to the idea that we may be inside a simulated reality like the Matrix.