In this episode, you'll discover:

• Understand the difference between your muse and your avatar
• Marketing is messaging and you are the messenger.
• How to stop broadcasting and mobilize with your marketing message
• Speak to your target audience and you will pick up an additional 30% of the surrounding audience

Episode Highlights

00:48 - The importance of finding your gratitude in your practice and your life.

04:20 - Tailoring messages for specific audiences for connection and trust.

06:00 - Utilizing “you”messages to make your communication feel personal and relevant.

08:22 - Learning to speak directly to your ideal customer, whether in person or virtually, to elicit empathy and create connection.

12:44 - The difference between avatars and muses when it comes to your communication.

15:25 - Speaking directly to the patient or their representative when creating a message or offering.

17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• You are leaving a lot of money on the table
• Why Optimizing every function of your business will increase profit
• What does OPTIMIZE mean for your practice/business?
• What is the Remarkable Standard for Optimization?
• What is your business capacity?
• In the end, all roads lead to revenue and profit

Episode Highlights

00:52 - A problem is an opportunity for optimization, not just a practice issue.

02:45 - The potential for chiropractors to increase their revenue by optimizing their business operations.

05:14 - Pushing the envelope to see what's possible in business and personal growth.

07:51 - Testing limits to uncover hidden opportunities.

10:36 - The challenges of scaling a practice, including managing complexity and optimizing productivity.

12:55 - Profit is the ultimate target for optimizing business, beyond just focusing on revenue.

16:36 - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SKED please visit: www.sked.life

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Identify the Operational Pain Lines of your PRACTICE right now
• Identify the Economic Pain Lines of your BUSINESS right now
• When does your Team start to “pump the breaks”?
• Reset business Superior (the ceiling) and Inferior (the floor) pain lines
• Where is your current Operational Ceiling? Where is your current Economical Floor?

Episode Highlights

01:45 - Insights on pain and scar tissue, emphasizing that pain is not the problem but a gift leading to the root cause.

03:29 - The importance of addressing pain in businesses, providing insights and strategies for growth

05:56 - How the "pain line" concept is applied to the chiropractic practice, using the three operational domains of attraction, conversion, and retention.

08:16 - Understanding the ceiling and floor in each domain to optimize business performance.

10:30 - An introduction to the Capacity Tachometer as a tool to check in with team members' capacity and identify areas for improvement.

13:09 - Knowing the requirements for each stage of the patient journey to stay in the zone of optimization.

15:47 - Optimizing business metrics and data analysis.

18:53 - How to analyze a business using leading metrics, not just lagging metrics.

21:36 - Keeping an eye on the floor and ceiling to avoid pain associated with outsized returns.

24:13 - The importance of listening to team members and considering their input when making decisions.

29:22 - The impact of compliance rates on chiropractic practices.

33:01 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.

Resources Mentioned

Download your copy of the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep256-capacity

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business