In this episode, you'll discover:

• Understand the difference between your muse and your avatar
• Marketing is messaging and you are the messenger.
• How to stop broadcasting and mobilize with your marketing message
• Speak to your target audience and you will pick up an additional 30% of the surrounding audience

Episode Highlights

00:48 - The importance of finding your gratitude in your practice and your life.

04:20 - Tailoring messages for specific audiences for connection and trust.

06:00 - Utilizing “you”messages to make your communication feel personal and relevant.

08:22 - Learning to speak directly to your ideal customer, whether in person or virtually, to elicit empathy and create connection.

12:44 - The difference between avatars and muses when it comes to your communication.

15:25 - Speaking directly to the patient or their representative when creating a message or offering.

17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• You are leaving a lot of money on the table
• Why Optimizing every function of your business will increase profit
• What does OPTIMIZE mean for your practice/business?
• What is the Remarkable Standard for Optimization?
• What is your business capacity?
• In the end, all roads lead to revenue and profit

Episode Highlights

00:52 - A problem is an opportunity for optimization, not just a practice issue.

02:45 - The potential for chiropractors to increase their revenue by optimizing their business operations.

05:14 - Pushing the envelope to see what's possible in business and personal growth.

07:51 - Testing limits to uncover hidden opportunities.

10:36 - The challenges of scaling a practice, including managing complexity and optimizing productivity.

12:55 - Profit is the ultimate target for optimizing business, beyond just focusing on revenue.

16:36 - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SKED please visit: www.sked.life

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Identify the Operational Pain Lines of your PRACTICE right now
• Identify the Economic Pain Lines of your BUSINESS right now
• When does your Team start to “pump the breaks”?
• Reset business Superior (the ceiling) and Inferior (the floor) pain lines
• Where is your current Operational Ceiling? Where is your current Economical Floor?

Episode Highlights

01:45 - Insights on pain and scar tissue, emphasizing that pain is not the problem but a gift leading to the root cause.

03:29 - The importance of addressing pain in businesses, providing insights and strategies for growth

05:56 - How the "pain line" concept is applied to the chiropractic practice, using the three operational domains of attraction, conversion, and retention.

08:16 - Understanding the ceiling and floor in each domain to optimize business performance.

10:30 - An introduction to the Capacity Tachometer as a tool to check in with team members' capacity and identify areas for improvement.

13:09 - Knowing the requirements for each stage of the patient journey to stay in the zone of optimization.

15:47 - Optimizing business metrics and data analysis.

18:53 - How to analyze a business using leading metrics, not just lagging metrics.

21:36 - Keeping an eye on the floor and ceiling to avoid pain associated with outsized returns.

24:13 - The importance of listening to team members and considering their input when making decisions.

29:22 - The impact of compliance rates on chiropractic practices.

33:01 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.

Resources Mentioned

Download your copy of the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep256-capacity

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The best businesses in the world are established on 2 solid rocks: E and A
• Expectations: stating clearly what you expect to bring to and get from a relationship
• Agreements: the explicit and written pledge and promise; a pact
• The only way to get what you want is to get what you need

Episode Highlights

02:20 - The importance of the mindset of setting expectations and agreements in leadership.

05:00 - An introduction to a four-column format to set expectations and form agreements.

08:36 - Utilizing retention-focused conversion strategies from the start.

13:26 - Helping the patient get what they need, now just what they want.

16:54 - Setting core values and policies to optimize practice potential.

18:37 - Dr. Pete sits down with Success Partner, Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Innate Radiology please visit: https://www.innateradiology.com.au/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Proven best practices and strategies to drive productivity and profit
• How to becoming the leader worth following
• How Accountability is will get you the GROWTH that you want
• 5 elements to effectively manage people

Episode Highlights

01:02 - All management and leadership styles have their place at the right time and in the right way.

02:26 - Challenging common beliefs about management and accountability.

05:16 - How coaching helps guide teams with proven principles and cultural revolution.

08:07 - The importance of understanding cultural nuances in leadership.

10:42 - Leadership, teaching, training, coaching, and managing are essential elements of development.

14:12 - Immersion training for chiropractic teams to grow practices.

16:01 - The need for accountability, coaching, and regular check-ins to achieve desired outcomes.

18:27 - The role of accountability in all aspects of leadership.

22:24 - The value of discipline in maintaining a cohesive community.

25:39 - Join Dr. Eric DiMartino and Success Partner, Jonathan McAlees from Fortis. Jonathan shares his moving chiropractic family story, stemming from his father’s life-changing experiences with chiropractic care. Dive into how Fortis has innovated payment processing solutions specifically tailored for chiropractic practices, enhancing efficiency and patient care focus. Join us to discover the transformative impact of these advancements on the chiropractic profession.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Fortis please visit: www.fortispay.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Change your expectation and relieve your frustration
• Shift your perspective and your experience
• If you made this one mindset shift, how would that change things for you?
• You will not experience true scalability or durability unless you do this right

Episode Highlights

00:44 - The frustration with chiropractors' quality and work ethic coming out of the schools.

03:34 - Shaping future chiropractors through mentorship and leadership.

06:59 - Shifting perspective to prioritize Associate Doctor growth and success.

08:42 - Recognizing the need for training and development within your businesses.

11:25 - Building confidence to raise performance.

14:47 - The challenges of integrating new doctors into a clinic and recognizing the need for trade-offs.

17:42 - Investing time and energy in Associate Doctor development.

23:31 - The importance of viewing associate doctors as investments rather than expenses

28:08 - Dr. Eric Martino is joined by Success partner, Today, Michael Tokash, the visionary behind Imaging Services. With over four decades in the X-ray business, Michael specializes in providing cutting-edge imaging solutions exclusively for chiropractors. With an impressive 47-year tenure in the X-ray business, focusing primarily on solutions for chiropractic practices, Michael shares his journey of significant business growth from $2 million to $5 million and discusses new, innovative products that are revolutionizing chiropractic care. Michael is here to shed light on how advanced imaging solutions are enhancing patient care and operational efficiency for chiropractors nationwide.

Resources Mentioned

Download your copy of 10 Steps to Onboarding a Remarkable Associate here: https://theremarkablepractice.com/podcast-ep253-assoconboarding

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Imaging Services please visit: https://www.theimagingservices.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Raise the relationship bar in your practice and your practice will grow
• Needing everyone to “like you” is a terrible place to lead from
• Replace the need to be liked with the desire to be trusted
• If people TRUST you, they will do what you tell them to do
• If people do what you tell them to do, they will get great results - and LOVE you

Episode Highlights

00:53 - How the struggle with having people like you can hinder your vision.

03:16 - Leading patients by anchoring to chiropractic story and principles.

08:12 - The importance of setting intentional anchors for patient outcomes.

12:37 - Overcoming need to be liked in chiropractic practice, focusing on trust instead.

15:48 - Being rooted in principles to build trust with patients.

17:48 - How developing oneself is key to building trust within a team.
22:17 - Prioritizing consistency over perfection.

26:40 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at

https://chiromatchmakers.com/

For more information about Waitlist Workshops please visit:

https://www.waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• You must choose 1 of 3 possible relationships with every team member
• Do you want to be their “Boss”, their “Friend”...or their “Leader”?
• Let your Office Manager / COO be the Boss
• You can be friendly - but don’t try to be their “Friend”
• Be their doctor - and never risk compromising that relationship

Episode Highlights

02:59 - Relationship issues can be the root cause of challenges in businesses.

05:02 - Understanding the differences in relationships with CPAs and DCS associate doctors.

06:49 - The three relationships a leader can have with their team.

10:06 - The importance of positioning team members as leaders.

13:14 - The shift from Doctor to Trainer in team meetings.

15:51 - Maintaining boundaries in professional relationships, avoiding blurred lines between personal and professional life.

17:54 - Prioritizing building meaningful connections with team members over transactional management.

21:45 - The role of consistency and leadership in elevating relationships with team members.

23:19 - The importance of maintaining a professional demeanor in a medical setting.

29:17 - Success Partner, Dr. Naota Hashimoto, chiropractor and CEO of TrackStat joins Dr. Lona to discuss his journey from running a dynamic chiropractic practice to developing TrackStat, a transformative software that boosts operational efficiency and profitability for healthcare practices. He'll share pivotal experiences that influenced him, insights on improving business productivity, and the driving forces behind his innovative approach. Join us for a compelling discussion on integrating technology with healthcare to enhance practice management.

Resources Mentioned

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about TrackStat please visit: www.trackstat.org

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book –

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business