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You've just finished writing what you think is a brilliant job advert. But have you done this: taken your generic clinic template, swapped out "veterinarian" for "veterinary nurse," hit publish, and wondered why you're not getting quality applications?

Here's the likely reality: what attracts veterinarians doesn't necessarily attract veterinary nurses, and what motivates veterinary nurses might not resonate with your support team. Yet most vet clinics use the exact same generic template with just a title change—completely missing what each role actually cares about.

In This Episode You'll Discover:

• Why veterinarians want to know about case variety and mentorship opportunities while nurses care about teamwork and being valued for their expertise
• The three key strategies for tailoring job adverts that speak directly to each role you're hiring for
• How to address role-specific concerns (like veterinarians worrying about isolation or nurses feeling undervalued)
• Why describing veterinary nurses as "helping the vet" kills applications from skilled professionals
• The fatal mistake of making support staff roles sound like afterthoughts instead of meaningful team contributions

This week's actionable takeaway: Rewrite your current job adverts using role-specific value, concerns, and growth opportunities—transform generic templates into targeted messages that attract the right professionals for each position.

Essential listening for veterinary clinic owners who want to attract veterinarians, veterinary nurses, and support staff who are genuinely excited about their specific role in your clinic.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

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Why do these veterinary professionals actually want to return to their former workplace - when most people see going back as a backward step?

In this episode, Julie South chats with three High Street Vets team members whose stories corroborate everything we've heard in episodes 1001-1005, revealing the workplace culture that's creating extraordinary loyalty:

• Megan's "coming home" story - Why she genuinely wanted to return after leaving for family reasons, defying the usual reluctance to go back
• Mikayla's work-life balance reality - How a 40km daily commute with a toddler actually works when your employer genuinely gets it
• Madison's 8-hour journey - What Brisbane vet students are saying about this Rockhampton clinic that made her drive across Queensland for placement
• The "not compulsory" after-hours policy - How this clinic handles the biggest pain point in veterinary employment
• Real specialisation opportunities - Why team members are seeing complex cases they never imagined possible in regional practice

High Street Vets is currently looking to hire its next Small Animal Veterinarian - check them out at https://vetclinicjobs.com/HighStVetSurgery

If you're responsible for recruitment at your clinic and you'd like your job ads to work better - ie, faster with more suitable job applicants - then get in touch with Tania Bruce at VetClinicJobs: the job board - where applications go straight to you, it's recruitment totally reimagined and there are no recruitment agencies involved clipping the ticket!

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

What happens when a clinic gives you 30-minute consults, supports your specialisation interests, and has technology that surprises 5y Veterinary Students?

In this special High Street Vet Series episode - showcasing Employers of Choice - Julie South sits down with Dr. Virginia Grice to discover what it's really like working at this Rockhampton, Queensland, Australia clinic.

Dr Virginia's got three decades under her belt across three different States, but what she found at High Street Vet Surgery changed how she thinks about what's possible in regional practice.

• The consultation reality: Dr Virginia explains exactly what she can accomplish in 30 minutes that she never could before - and why it changed everything for her
• Her unexpected special interest in Ophthalmology : How this general practitioner has been supported, mentored and encouraged to follow her special interest in eyes - Dr Virginia now performs corneal surgery that saves eyes, drawing referrals from across Central Queensland
• The "gifts" conversation: Dr Virginia shares what this team actually means when they talk about learning from each other's gifts - and why three different staff members keep using this exact word
• The technology surprise: What visiting vet students actually say when they walk into High Street Vets and see equipment their city placements didn't have
• The emergency story: Virginia walks through that moment with the seizuring pregnant dog that made her realise something crucial about regional capabilities

High Street Vet Surgery is looking for their next Small Animal Veterinarian: https://vetclinicjobs.com/HighStVetSurgery

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs