Sarah left CareVets Gisborne. Then she came back.

In this episode, you'll hear why the team she left was the team she missed most, what it's really like becoming part of a community where you chat about patients while doing your grocery shopping, and the clinical variety that comes with being the main option when referral hospitals are too far away.

If you're a small animal veterinarian looking to make your next career move you owe it to yourself to check out the opportunity at CareVets Gisborne.

Find out more about CareVets Gisborne: vetclinicjobs.com/carevetsgisborne

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for.

If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards.

Here's the problem most clinics don't realise: you think you're active online because you're posting regularly. But if all you're talking to is your clients — pet care tips, vaccination posts, cute patient photos — then from a jobseeker's point of view, you've gone completely dark.

You're invisible to the people you need to hire.

This episode shows you what future vets and nurses actually need to see from you, why trust builds before they're even looking, and gives you one simple thing to do this week that changes the pattern.

LINKS:

Linkedin

Email

VetClinicJobs

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Dr Anna knew nothing about New Zealand before leaving Dublin, Ireland. Just that the weather would be terrible - like at home.

A year later, she's thinking about residency.

This is the final episode in the VetsOne Employer of Choice series. You'll hear what the first year as a new graduate actually looks like—from someone who arrived knowing nobody and nothing about where she'd be living.

What you'll hear:

• Seven weeks of structured induction as a brand new grad.
• Why extended euthanasia appointments changed how she thinks about client care.
• The culture shock nobody warned her about (hint: you need a car for everything).
• Why she went from "I'll give it a year" to "I don't want to go home"

Worth listening for:

"When I started here, I thought, oh, well, I love it now, but it will die out within a few months. It always does. And then six months came and I said, I still really like it. And now I'm here a year and now I'm like, oh, no, I don't want to go home."

If you're a new or recent graduate wondering what your first year in New Zealand would actually be like, this conversation shows you.

Links:

• Position details: https://vetclinicjobs.com/vetsone
• Episode page: https://veterinaryvoices.com/1016
• Contact Julie: julie@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

"You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today.

Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed.

But that "doing nothing" phase is costing you more than you realise — and it's not just the job board fees you see on invoices.

When you go dark between hires, four things are quietly draining your budget. Most clinics never add these up. When they do, the number is shocking.

There's a third option you didn't know you had. It doesn't require you to always be in recruitment mode, it takes less time than you think, and it stops the expensive start-from-scratch pattern for good.

Julie South - Australasia's Culture Storytelling Thought Leader and Hosts - walks you through what's actually costing you, shows you how to calculate your own number, and gives you something to do this week that changes the pattern.

LINKS:

Linkedin

Email

VetClinicJobs

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice

Brooke and Abi are both veterinary nurses at VetsOne. One's been there two years, the other nearly two. Both came from clinics where they felt unsupported. Both found something different.

In this episode:

• What "support" actually looks like when teammates pick up the slack on rough days
• How Brooke discovered a passion for palliative care she didn't know she had
• Why Abi's weight management clinic idea sat in her head for months before she finally mentioned it
• The difference between corporate and privately owned clinics from nurses who've worked both
• Weekly role rotations that pair nurses with different vets daily—and why they like it
• What it's like when directors actually say "yes, you've got my full support"

Worth listening for:

Brooke: "At my first clinic job, I didn't have a lot of support, but at VetsOne, I've noticed a big step up. There's been a lot of support, a lot of good banter as well."

Abi: "I was a little bit scared and intimidated because my way of thinking was, what if it's a flop? Or what if no one signs up and then it's embarrassing... I just wish I actually started sooner because it turned out better than I expected."

On the team culture: "We get the job done but we give each other a hard time, but in a good way."

If you're a veterinary nurse wondering what genuine support looks like, or a vet wondering what kind of team actually backs your ideas, this conversation shows you.

Coming next: Episode 1014 with Dr Sharon Marshall, one of VetsOne's three directors. She knew at age 5 she'd be a veterinarian—now she's choosing to step back from clinical work to build the team.

Links:

• Position details: https://vetclinicjobs.com/vetsone
• Episode page: https://veterinaryvoices.com/1013
• Contact Julie: julie@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications.

Then nothing happens.

So they rewrite the ad, add more platforms, spend more money. Still nothing.

They're advertising without marketing. And advertising without marketing is just shouting into a void where nobody's listening.

In this episode Employer Brand Marketing Specialist, Julie South walks through why posting job ads - no matter how well written - isn't employer brand marketing, and why most clinics are stuck in a false choice that keeps them starting from zero every single time they recruit.

Most clinics bounce between two options their entire existence: ON (actively advertising, spending money across multiple platforms) or OFF (fully staffed, spending nothing on recruitment). Sadly, they don't see a third option.

But there is one.

Tune in - you'll get a simple yes/no question this week that instantly tells you whether you're doing marketing or just advertising.

This is Episode 3 in our Employer Brand Marketing 101 series.

If you've been stuck in the on/off start/stop pattern for years and don't know how to break it, email Julie directly at julie@vetclinicjobs.com.

Next week: what the on/off start/stop pattern is actually costing you - far more than just subscription fees.

Julie South is a Vet Clinic Employer Brand Marketing specialist.

Links mentioned in episode:

Struggling to get results from your job advertisements? The VetClinicJobs platform is the place to post your next job vacancy - get in touch with Lizzie at VetClinicJobs

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Dana relocated 1300 kilometres from Central Otago to Hawke's Bay specifically for this veterinary nursing position at VetsOne.

In this episode:

• Why she moved 800+ miles for a nursing role—and what it took to build a new life knowing only 3-4 people
• Corporate vs. privately owned clinics: "You feel more like a family member rather than just a number"
• Weekly role rotations that pair nurses with different vets daily—creating variety for everyone
• The Lincoln programme: Learning to navigate difficult conversations at work and home
• What kind of person fits: "Someone that can banter with us, wants to be social, and wants to be a part of the team"

Worth listening for:

"The whole team has ideas we bring to management and the directors. They're quite open to ideas and suggestions. It's just really nice that we feel heard and seen."

On leaving corporate for private: "I feel a lot more seen and valued rather than just a number, which is how I felt in the past. I feel a lot more valued because we're a smaller knit group."

If you've ever wondered whether relocating for the right veterinary role is worth it—or what privately owned actually feels like compared to corporate—Dana's story will answer those questions.

Links:

• Position details: https://vetclinicjobs.com/vetsone
• Episode page: https://veterinaryvoices.com/1011
• Contact Julie: julie@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Your clinic's website, social media and team page were built to attract pet owners. When you send job seekers to that same content, you're asking consumer marketing to do employer brand marketing's job.

It simply can't.

The person visiting your website to book an appointment is looking for completely different information from the veterinary nurse deciding whether to apply for your position.

Your consumer marketing answers questions pet owners have - but when a veterinary professional considers their next career move, they're asking entirely different questions your consumer content wasn't designed to answer.

Today Julie South walks through three fundamental differences between marketing to pet owners and marketing to veterinary professionals, and why one piece of content can't do both jobs.

You'll get a practical action step to take this week that will show you exactly where the gap is between what pet owners need to see and what job seekers need to know.

This is Episode 2 in our Employer Brand Marketing 101 series.

If you don't have any employer brand marketing content at all and don't know where to start, email Julie directly at julie@vetclinicjobs.com.

Next week: the difference between advertising and marketing, because posting job ads - even really good ones - isn't employer brand marketing.

Julie South is a Vet Clinic Employer Brand Marketing specialist.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs