In this episode, host Laurel Mintz sits down with Suhay Gonzalez, Founder and CEO of Seid Cosmetics. Discover how Suhay transformed personal adversity into a vibrant, innovative beauty brand that’s redefining product performance, sustainability, and inclusivity. From building award-winning, vegan, and cruelty-free cosmetics to developing products that work for all skin tones and lifestyles, this conversation is packed with insights on branding, formulating standout products, and scaling with intention.

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In this episode, Laurel Mintz welcomes Helen Christoni, co-founder of Make Time Wellness, for a dynamic discussion on the importance of women’s brain health. Discover the story behind Make Time Wellness—from its origins as a COVID project to winning Best Brain Health Supplement awards and landing on shelves at retailers like Ulta, Target, and QVC. Helen shares actionable insights about supplement formulation, navigating the challenges of launching a wellness brand, and why community and honest conversations around women's wellness are so vital.

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In this episode of Elevate Your Brand, host Laurel Mintz sits down with Povilas Sabilauskas, CEO and co-founder of Pulsetto—the world’s first non-invasive, bilateral vagus nerve stimulation device.

Laurel Mintz shares her own transformative experience using Pulsetto, while Povilas Sabilauskas dives deep into how the technology helps switch your body from fight-or-flight to rest-and-digest mode, reducing stress and enhancing overall well-being. You’ll learn about the science behind vagus nerve stimulation, the data-driven integrations with popular health wearables like Apple Watch and Oura Ring, and what it takes to bring a unique wellness product to market.

This conversation not only covers the entrepreneur’s journey, the power of influencer marketing, and tips for standing out in the wellness space, but also delivers practical insights for founders, wantrepreneurs, and anyone curious about optimizing their health.

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In this episode, Laurel Mintz chats with Molly Fetich, founder and CEO of Buzzkill Wines, about redefining the non-alcoholic wine market. Discover how brand positioning, product innovation, and strategic pivots—like switching from cans to bottles—drive growth in an evolving CPG landscape. Molly Fetich shares insights on industry headwinds, lessons for new entrepreneurs, and a sneak peek at a nostalgic celebrity partnership. Perfect for founders and brand builders eager to learn from the front lines of beverage marketing.

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In this episode of the Elevate Your Brand podcast, host Laurel Mintz sits down with Steve Booer, founder and CEO of Always Full, to dive into his entrepreneurial journey and the inspiration behind his innovative self-cleaning water bowl for pets. Steve Booer shares how Always Full uses laser technology to monitor water levels, automatically refilling when needed, and features an hourly vortex flush with triple filtration to keep the water clean—all designed to make pet ownership easier and more hygienic.

Throughout the discussion, Steve Booer reflects on his path as a seasoned entrepreneur, revealing that Always Full is his sixth company and sharing valuable lessons from his numerous exits, including a major acquisition by John Deere. He opens up about the challenges of managing cash flow, the importance of buy-sell agreements, and why being "obsessed" with your business is essential for success. The conversation also highlights the significance of surrounding yourself with a great team and learning to delegate effectively.

The episode wraps up with insights into Always Full’s product development process, upcoming accessories like the ear guard for long-eared breeds, and tips for entrepreneurs considering new ventures. It’s an engaging and honest look at building innovative products, surviving the ups and downs of entrepreneurship, and staying passionate about solving real-world problems.

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Welcome to the Elevate Your Brand podcast. I’m your host, Laurel Mintz, a reformed corporate MNA attorney and CEO of LA-based marketing agency, Elevate My Brand. We’ve elevated some of the world's biggest brands from Squishmellows, Geico, and Verizon, to innovative startups you haven’t even heard of…yet. I started this podcast for entrepreneurs and “wantreprenuers” like yourself, looking to learn from the mistakes and successes of some of the fastest growing brands. Are you ready to elevate your brand? New episodes launch every Tuesday.

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Ebony Brown founded Flowing Creations to bring thoughtfully designed baby care essentials that are free of harmful chemicals and eco-friendly. Flowing Creations products are meticulously crafted for unmatched comfort, durability, and timeless elegance.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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Rowena Scherer is the founder and CEO of eat2explore. They make it easy for kids and families to explore world cuisines and cultures with award-winning experience-in-a-box cooking kits.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

Contact us: https://www.elevatemybrand.com/contact

Stay connected & DM us feedback on the podcast:
Instagram: https://www.instagram.com/elevatemybrandla/
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