Awa Kone is the CEO and Co-founder of N/UM, a premium consumer packaged goods company that embodies the authenticity and luxury of the vast African cultural heritage. N/UM's mission is to use African gastronomy and storytelling to craft a new narrative for the continent. Their line of Artisan Salts is 100% natural, and hand-harvested in Southern Africa, using ancient and meticulous harvesting processes that ensure the highest quality. Their salts are not only visually stunning but packed with unique flavors and minerals that add a distinctive touch to any culinary creation.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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