Devin McGhee Kirkland began her founder's journey after losing her father to a stress-induced heart attack in 2018. Using her grief as motivation, she decide to trust herself and make a shift in her career. After striving to prove Black worthiness within the beauty spaces she worked in, she decided enough was enough. The needs and voices of Black people deserved to be centered in the beauty and wellness industries—not addressed as an afterthought. Alongside co-founder and spouse, Brit Kirkland, she set out to create an unapologetically Black stress care brand that challenges the extremely white, skinny, and feminine status quo across these intersecting industries, successfully raising upwards of $1M to make this dream a reality. Deon Libra is shifting the culture of wellness by challenging how wellness brands looks, communicate, and make consumers feel, while encouraging Black folks to center self care and focus on taking care of their bodies from the inside out.

Brit “BK” Kirkland is the Co-Founder and COO of Deon Libra. After witnessing countless stress-related deaths in the family, it was only fitting that Brit joined forces with Devin to lead by example and create products that will empower Black folks to take control of their health. Brit leads the charge on Deon Libra’s informative editorial content.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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