🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.

Episode Highlights:

🔹 Confronting the Enrollment Cliff

Dr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts.

This is critical for higher-ed marketers looking to stay ahead in student recruitment and engagement.

🔹 Mastering Personalized Marketing

Personalization is vital from the first student interaction, whether it's through digital platforms or during a campus tour.

Dr. Phillips emphasizes creating content that resonates personally to boost student engagement and retention.

🔹 Cultural Sensitivity in Marketing

With changing demographics, it's essential to tailor marketing efforts to meet the diverse needs of prospective students effectively.

🔹 Strategic Resource Allocation

Understand where to direct your marketing resources to make the most impact.

According to Dr. Phillips, supporting students through personalized communication plays a crucial role in their educational journey.

🔹 The Power of Print

Contrary to popular belief, print isn't dead.

Dr. Phillips shares how targeted print materials can significantly influence prospective students by providing a tangible connection to the institution.

🔹 Analytics and Feedback

Learn how to leverage data and student feedback to refine your marketing strategies, ensuring your efforts resonate with your target demographic.

This episode is packed with insights for higher-ed marketing professionals who want to navigate demographic changes with innovative and effective strategies.

Connect with Dr. Phillips on LinkedIn for more insights and check out her insightful blog andcarrieon for all things higher education marketing.

🎧 For a deep dive into adapting and thriving in the face of demographic shifts, make sure to listen to this episode!

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

#HigherEducation #Marketing #DemographicEnrollmentCliff #EnrollmentCliff #Podcasting

In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.

RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.

💡 Key Takeaways:

Marketing Education Over Institutions

RJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts more genuine interest but also fosters a culture of lifelong learning.

Community Impact through Design

With extensive experience in revitalizing post-industrial towns, RJ discusses using design and marketing to stimulate economic development and community engagement, proving that creative strategies can lead to substantial local change.

Empathy in Education

He highlights the critical role of empathy in education, advocating for a focus on student experiences and needs, rather than traditional marketing metrics.

🚀 Actionable Strategy:

RJ suggests that educators and marketers in higher education should engage more deeply with the communities they serve.

This means not just teaching or marketing to them but listening and responding to their needs to facilitate real growth and opportunity.

📚 For those looking to dive deeper into innovative educational strategies and community engagement, this episode is a must-listen!

Connect with RJ on LinkedIn to continue the conversation and explore more about his transformative approaches to education and marketing.

🔗 Listen to the full episode by following the link in the comments below.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

#Highereducation #HigherEdMarketing #EducationMarketing #Marketing

#MarketingLeadership

In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast.

Jaime recently announced that she has a thrilling new venture, launching her own consulting firm:

Solve Higher Ed

🔑 Key Insights from my conversation with Jaime:

• Transition from CMO to Consultant: After a distinguished career, Jaime felt the pull to start her own firm to amplify her impact across multiple institutions, tackling pressing challenges like the enrollment cliff and the need for improved student retention strategies.
• AI in Higher Education: Jaime shares practical tips for integrating AI tools into higher-ed marketing strategies, pushing beyond the hype to enhance operational effectiveness.
• Student Retention Focus: One of Jaime's primary missions is enhancing student retention through strategic communications and robust journey mapping, areas often overlooked in traditional recruitment-focused marketing efforts.

Jaime's shift from a CMO to a consultant is both a career change and a strategic move to foster broader improvements in the higher education sector.

Her agency aims to deliver high-value, cost-effective solutions, especially for institutions that might not have the budget for larger agencies but still need to innovate and improve.

Jaime's journey offers insights into navigating career transitions with strategic foresight and unwavering passion.

Whether you're a marketer in the trenches or a leader looking to reshape your institution's future, there's plenty to learn from her bold moves and visionary approaches.

🔗 Listen to the full episode by following the link in the comments below.

Connect with Jaime for collaboration or consultation.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

#HigherEdMarketing #EducationMarketing #CareerTransition #Marketing #StudentRetention #MarketingLeadership