In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.

RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.

💡 Key Takeaways:

Marketing Education Over Institutions

RJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts more genuine interest but also fosters a culture of lifelong learning.

Community Impact through Design

With extensive experience in revitalizing post-industrial towns, RJ discusses using design and marketing to stimulate economic development and community engagement, proving that creative strategies can lead to substantial local change.

Empathy in Education

He highlights the critical role of empathy in education, advocating for a focus on student experiences and needs, rather than traditional marketing metrics.

🚀 Actionable Strategy:

RJ suggests that educators and marketers in higher education should engage more deeply with the communities they serve.

This means not just teaching or marketing to them but listening and responding to their needs to facilitate real growth and opportunity.

📚 For those looking to dive deeper into innovative educational strategies and community engagement, this episode is a must-listen!

Connect with RJ on LinkedIn to continue the conversation and explore more about his transformative approaches to education and marketing.

🔗 Listen to the full episode by following the link in the comments below.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

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