Welcome to episode, 35 of The E-commerce Revolution Video Podcast!

In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

00:00 Intro
02:30 Nathan Westfall
04:30 AI
07:00 Does the wine industry have an old people problem?
08:45 Adapting Incentives for a New Wine Generation
12:00 Winery incentives
16:00 Will wine exclusivity ever go away?
18:20 Sustainability
22:20 What do you look for when choosing a wine?
25:25 Winery community
27:21 New community approaches for wineries
32:10 Sebatapol
33:05 What advice would you give new winery owners?

Resources

skuagency.com 
Adapting Incentives For a New Wine Generation
https://wineindustryadvisor.com/2023/...
https://www.houstonmethodist.org/blog...
https://www.wineenthusiast.com/cultur...

Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://www.skuagency.com/intro

Welcome to episode 34 of The E-commerce Revolution Podcast. In this live video podcast, we'll interview Connor Widder, the esteemed SEO expert from Widder Marketing Group, as we discuss the ins and outs of mastering SEO for your winery website.

Connor is passionate about helping wineries and vineyards amplify their online presence, drive website traffic, and ultimately boost sales. 

Join us on Friday, April 28th at 11:15 AM CST / 9:15 AM PST for this insightful live video podcast, and learn how to pour success into your winery website through expert SEO strategies. Don't miss this opportunity to transform your winery's digital footprint and excel in the e-commerce revolution!

Show Notes
00:00 Intro
05:35 How Widder got started
07:40 How the pandemic affected wineries and SEO
09:50 The SEO process for wineries
12:10 Phase Zero for wineries and SEO
13:45 What about Bing? 
16:30 YouTube SEO
19:00 AI and its effect on SEO
20:45 Content marketing and SEO
24:10 Content calendars and how they affect SEO
26:25 AI and blog creation
29:10 Product descriptions and SEO
31:02 First thing Widder does for wineries and SEO
33:08 Local SEO
35:45 What about wineries that don't focus on ecom? 
37:20 Link Building
42:01 Google recent algo updates
45:05 Using AI content for SEO
47:50 One piece of advice to wineries that are starting their DtC journey

Resources
connorwidder.com
skuagency.com/wine
connorwidder.com/seo-for-wineries/
ahrefs.com
semrush.com
ubersuggest.com

In this captivating live episode, we delve into the art and science of crafting a high-converting winery website with our special guest, Peter Andres, the Founder, and Principal of Wine Works, a leading website design agency for wineries. As a seasoned expert in the wine industry, Peter has been instrumental in transforming winery websites into revenue-generating powerhouses.

Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

Show Notes

00:00 Intro
04:20 How did Wine Works start? 
Opus One & Duckhorn
16:35 Lessons learned
21:40 Winery backstories
23:50 Stories help connect people, but it should take a back seat on your website
29:00 Key elements of high converting websites
31:05 Mobile design
36:30 What platform should a winery use? 
39:30 What happens after a winery site is built? 
42:10 What would you say to aspiring business owners? 
47:10 Rapid Fire Questions

Welcome to Episode 32! 

In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services.

Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site.

Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level!

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00:00 Intro
11:32 When and Why should an e-commerce company use press releases? 
15:00 Journalists are storytellers
16:00 The creative process for press releases
18:25 PR Distribution
22:05 AI and press releases
25:45 SEO and PR
28:15 Do’s and Don’t’s of press releases
31:05 PR strategies for startups
36:00 How effective is HARO? 
37:30 Advice for today’s entrepreneurs to set the stage for success
41:30 Rapid Fire Questions

Resources
Ereleases.com
Skuagency.com

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/winery

Are you interested in learning how wine consumers choose your tasting room over all others? Join us for an informative video podcast discussing this very topic!

We will explore the various stages and how different marketing channels intersect to impact the consumers’ decisions. We will guide you through the consumer journey from awareness to making a reservation. You’ll learn where wineries have the most control over the process, how not to get the veto vote, and most importantly how to keep them in your winery’s ecosystem to earn their loyalty after their visit. 

Tune in on Friday, February 24th when Carin Oliver, CEO of The DTC Sales Doctor will share key data on how consumers ultimately make tasting room decisions. She comes armed with data that will help you take actionable steps to improve your conversion rates and get more people who visit your website into your tasting room.

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00:00 Intro
01:30 Tasting room fun fact
07:00 Winery Experiences Report
14:40 what influences consumers visiting wineries?
16:30 how do you think wineries are innovating? 
27:00 what wineries should focus on in 2023? 
33:00 great winery experiences
38:00 How much does product play a role in consumer winery decisions? 
39:30 How do tasting room fees play into consumer winery decisions? 
43:00 Private vs. Public tasting
44:57 How can wineries build long-lasting relationships? 
45:50 How to incentivize customers to capture email? 
49:05 Rapid Fire Questions

Resources
skuagency.com
angelsmith.net - Report download

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/winery

Welcome to episode 30! Join us for a fascinating live conversation with Zach Kamphuis from Commerce7, the industry-leading commerce platform that helps wineries increase profitability and customer engagement with DTC commerce. We’ll be discussing the challenges facing the wine industry and how Commerce7 is leading the way in streamlining e-commerce and creating more sales opportunities both online and in-person. We’ll hear from Zach as to why DTC commerce has become so important for wineries and how Commerce7 is providing the tools and resources to make it happen. There will also be a deep dive into how Commerce7 is helping wineries create unique customer experiences and the importance of bringing a human touch to the customer experience. Don’t miss out on a lively exchange about the future of the winery business and the future of direct-to-consumer commerce.

00:00 Intro
06:00 The american winery has an old people problem
08:06 Wine Clubs vs. Subscriptions
10:50 What platforms inspire Commerce7?
12:10 Best practices for winery DTC
14:03 How many wineries using Commerce7? 
15:03 differences with international wineries
16:15 who's leading in winery growth in the US? 
17:35 where's the growth in winery DTC? 
19:10 email capture rate and how it affects online sales
21:15 Best way to grow your e-commerce sales
24:25 C7 most impactful new features
27:03 what does the winery industry look like in several years? 
28:15 Where's US wine compliance going?
29:00 What marketing strategy should wineries focus on? 
37:00 What would you focus on if you started your own winery?
41:00 Why data capture is so important in the tasting room
44:00 Rapid fire questions

Sources
https://commerce7.com/
https://skuagency.com/wine

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/winery

Welcome to episode 29!

Join us live as we welcome Remy Sabiani, founder of Wine Pulse, to discuss a topic that is essential for wineries that want to take their direct-to-consumer (DTC) sales to the next level: metrics. Remy will provide insights on what metrics a winery should be tracking, such as wine club and tasting room metrics to name a few, to ensure they keep on growing their revenue and customer base. Learn how these metrics can help you optimize your marketing efforts and analyze the data to make better decisions. Remy will also share advice on how to make sure your winery is tracking the right metrics and utilizing them to their fullest potential. Tune in for this in-depth conversation about the metrics that will take your DTC sales to the next level.

Wineries are always looking for ways to reach their customers and build stronger relationships. Want to learn more about email marketing for wineries, click here (https://www.skuagency.com/wine). With the rise of digital technology, text messaging has emerged as a powerful tool for wineries to do just that. Text messaging can be used to grow sales, manage club communications and build stronger customer relationships. In this live podcast, we’ll be speaking with Jennie Gilbert, Founder at RedChirp, the leading text messaging platform for wineries about why wineries should use text messaging to achieve these goals and how to get started.

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SHOW NOTES

00:00 Intro
05:40 Jennie's background
07:30 How did Redchirp start?
09:20 Phone call communications are fading out
11:55 How to use Redchirp (5 main features)
13:50 securely charging directly in text messages
18:00 How to use Redchirp to reduce Wine Club churn
22:20 Redchirp Chatbots
26:40 Tweaking your winery's process to capture after-hours leads 
30:30 Integrations
32:40 How does Redchirp work with Klaviyo
39:15 Text messaging compliance
43:00 How often can you text someone?
45:30 Redchirp Pricing
49:05 Rapid fire questions

RESOURCES
Redchirp - https://redchirp.com/
SKU Agency - https://www.skuagency.com/wine
Klaviyo - https://bit.ly/3VClJyG 
SnagIt - https://www.techsmith.com/screen-capt... 
Slack - https://slack.com/
Upcoming Webinar: Email Marketing For Wineries - https://commerce7.com/sku-agency-webinar

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/...