• Ep. 35 - Sipping Success: Crafting Marketing Strategies for the Next Generation of Wine Drinkers

  • Jul 31 2023
  • Length: 36 mins
  • Podcast
Ep. 35 - Sipping Success: Crafting Marketing Strategies for the Next Generation of Wine Drinkers  By  cover art

Ep. 35 - Sipping Success: Crafting Marketing Strategies for the Next Generation of Wine Drinkers

  • Summary

  • Welcome to episode, 35 of The E-commerce Revolution Video Podcast!

    In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

    00:00 Intro
    02:30 Nathan Westfall
    04:30 AI
    07:00 Does the wine industry have an old people problem?
    08:45 Adapting Incentives for a New Wine Generation
    12:00 Winery incentives
    16:00 Will wine exclusivity ever go away?
    18:20 Sustainability
    22:20 What do you look for when choosing a wine?
    25:25 Winery community
    27:21 New community approaches for wineries
    32:10 Sebatapol
    33:05 What advice would you give new winery owners?

    Resources

    skuagency.com 
    Adapting Incentives For a New Wine Generation
    https://wineindustryadvisor.com/2023/...
    https://www.houstonmethodist.org/blog...
    https://www.wineenthusiast.com/cultur...

    Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

    📅 Book Your Email & SMS Assessment Today! 📅 
    https://www.skuagency.com/intro

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