Welcome to episode, 35 of The E-commerce Revolution Video Podcast!

In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

00:00 Intro
02:30 Nathan Westfall
04:30 AI
07:00 Does the wine industry have an old people problem?
08:45 Adapting Incentives for a New Wine Generation
12:00 Winery incentives
16:00 Will wine exclusivity ever go away?
18:20 Sustainability
22:20 What do you look for when choosing a wine?
25:25 Winery community
27:21 New community approaches for wineries
32:10 Sebatapol
33:05 What advice would you give new winery owners?

Resources

skuagency.com 
Adapting Incentives For a New Wine Generation
https://wineindustryadvisor.com/2023/...
https://www.houstonmethodist.org/blog...
https://www.wineenthusiast.com/cultur...

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https://www.skuagency.com/intro

Welcome to episode 34 of The E-commerce Revolution Podcast. In this live video podcast, we'll interview Connor Widder, the esteemed SEO expert from Widder Marketing Group, as we discuss the ins and outs of mastering SEO for your winery website.

Connor is passionate about helping wineries and vineyards amplify their online presence, drive website traffic, and ultimately boost sales. 

Join us on Friday, April 28th at 11:15 AM CST / 9:15 AM PST for this insightful live video podcast, and learn how to pour success into your winery website through expert SEO strategies. Don't miss this opportunity to transform your winery's digital footprint and excel in the e-commerce revolution!

Show Notes
00:00 Intro
05:35 How Widder got started
07:40 How the pandemic affected wineries and SEO
09:50 The SEO process for wineries
12:10 Phase Zero for wineries and SEO
13:45 What about Bing? 
16:30 YouTube SEO
19:00 AI and its effect on SEO
20:45 Content marketing and SEO
24:10 Content calendars and how they affect SEO
26:25 AI and blog creation
29:10 Product descriptions and SEO
31:02 First thing Widder does for wineries and SEO
33:08 Local SEO
35:45 What about wineries that don't focus on ecom? 
37:20 Link Building
42:01 Google recent algo updates
45:05 Using AI content for SEO
47:50 One piece of advice to wineries that are starting their DtC journey

Resources
connorwidder.com
skuagency.com/wine
connorwidder.com/seo-for-wineries/
ahrefs.com
semrush.com
ubersuggest.com

In this captivating live episode, we delve into the art and science of crafting a high-converting winery website with our special guest, Peter Andres, the Founder, and Principal of Wine Works, a leading website design agency for wineries. As a seasoned expert in the wine industry, Peter has been instrumental in transforming winery websites into revenue-generating powerhouses.

Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

Show Notes

00:00 Intro
04:20 How did Wine Works start? 
Opus One & Duckhorn
16:35 Lessons learned
21:40 Winery backstories
23:50 Stories help connect people, but it should take a back seat on your website
29:00 Key elements of high converting websites
31:05 Mobile design
36:30 What platform should a winery use? 
39:30 What happens after a winery site is built? 
42:10 What would you say to aspiring business owners? 
47:10 Rapid Fire Questions