• Building a Creative Brief | Bri's Brief | Ep 4

  • Apr 2 2024
  • Length: 9 mins
  • Podcast

Building a Creative Brief | Bri's Brief | Ep 4 By cover art

Building a Creative Brief | Bri's Brief | Ep 4

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  • Summary

  • In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters.

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    Key Discussion Points:

    - What is a creative brief and why it's crucial for B2B influencer campaigns
    - Information to provide influencers upfront before sending the brief
    - Sections to include in a creative brief
    - Company website/social media links
    - Brief company description
    - Brand tone and voice
    - Target audience and pain points
    - Campaign objectives
    - Channels
    - Timeline
    - Goals
    - Call-to-action
    - Deliverable do's and don'ts
    - Tagging and disclosure
    - The importance of giving influencers creative freedom within established parameters
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