In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics.

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Best Moments:

(04:41) Strategies for identifying and establishing relationships with relevant creators

(05:55) Tiers of influencers and considerations for which to work with

(09:59) Measuring influencer effectiveness beyond just followers

(13:09) Getting leadership support for influencer programs

(19:46) Structuring longer-term influencer partnerships

(22:59) Creative low-budget influencer campaign examples

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Guest Bio:

Justin Levy - Head of Social Media Influencer Marketing and Community at ZoomInfo. 15+ years experience in influencer marketing. Named a top B2B marketing influencer. Author and speaker on influencer marketing and social media.

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From Me, Bri:

If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.

This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.

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Best Moments:

(02:50) The challenges of determining budgets and rates for influencer campaigns, especially in B2B

(05:38) Research strategies to benchmark pricing, such as asking creators directly what they charge

(09:59) The differences between influencer marketing and creator marketing

(13:04) Why some influencer campaigns succeed while others flop, even with similar metrics

(17:30) The importance of relationship building between brands and creators

(22:25) Ensuring women creators are paid fairly compared to men

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Guest Bio:

Christina Le is a social media strategist and content creator with over 8 years of experience, partnering with many of the leading brands in social. She has been the first dedicated social media hire for 5 companies, including 3 early-stage SaaS startups.

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From Me, Bri:

If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.

This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners.

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Best Moments:

(00:24) Influencers need to commit to consistent content creation and posting cadence

(01:37) Engagement goes beyond vanity metrics — you need to spark genuine conversations and community that others can join in on

(02:27) Establish a clear perspective and point of view in your content that is both TRUE and UNIQUE

(03:13) Follower count isn't everything; build a CREDIBLE NICHE AUDIENCE

(03:30) Make sure brands can easily contact you about partnerships

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From Me, Bri:

If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.

This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!