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B2B Growth

By: Sweet Fish
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  • Summary

  • Sharing lessons learned from the best content on the internet with B2B marketers.
    Copyright Sweet Fish Media
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Episodes
  • The New B2B Manifesto

    The New B2B Manifesto
    Jun 18 2024
    We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era?

    Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make.

    Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
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    16 mins
  • Coca-Cola launches a B2B media brand

    Coca-Cola launches a B2B media brand
    Jun 11 2024
    Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?

    Join as we discuss:
    • The need for a personalized approach to engage your audience
    • The need for foundational research and data-driven insights to support your content
    • Thought leadership and brand building through media content

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Link to Post discussed in this episode: https://www.coca-colalens.com

    Press release:
    https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens
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    16 mins
  • How to become a thought leader

    How to become a thought leader
    Jun 4 2024
    James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.

    This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.

    Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s

    Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house
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    24 mins
Management Marketing Career Success Economics
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