Episodes

  • You Haven't Tried these 5 Digital Marketing Strategies

    You Haven't Tried these 5 Digital Marketing Strategies
    May 14 2024
    Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.

    In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.

    Join as we discuss:
    • How character building allows businesses to create a recognizable and relatable persona for their brand.
    • Why co-hosted commentary is the future of B2B content.
    • Moving in-house creators to the center of your social media strategy.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
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    43 mins
  • Substack is GUTTING their business

    Substack is GUTTING their business
    May 7 2024
    Substack's recent changes have raised questions about the platform's business model and its impact on creators.

    In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

    Join as we discuss:
    • Creators need to understand the business models and incentives of the platforms they create on.
    • Substack's shift towards becoming a recommendation and distribution network.
    • The need for creators to diversify their presence across platforms.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop
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    14 mins
  • This ugly newsletter makes $30M/yr

    This ugly newsletter makes $30M/yr
    Apr 30 2024
    How can a newsletter devoid of design be raking in millions per year?
    In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.

    Join as we discuss:
    • The 4 media channel mediums and the importance of prioritizing them
    • SEO and paid advertising for driving media growth
    • Premise or personality driving successful newsletters

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios
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    23 mins
  • This changed marketing forever

    This changed marketing forever
    Apr 23 2024
    The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.

    Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
    Link to Post:
    https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Casey Hill: https://www.linkedin.com/in/caseyhill/
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    18 mins
  • Salesforce+ has driven $600M in pipeline?! (Bonus Episode)

    Salesforce+ has driven $600M in pipeline?! (Bonus Episode)
    Apr 22 2024
    Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
    James: https://www.linkedin.com/in/jamescarbary/
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    16 mins
  • Fast-growing SaaS companies have a SECRET

    Fast-growing SaaS companies have a SECRET
    Apr 16 2024
    Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.

    Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.

    Link to Post:
    https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Casey Hill: https://www.linkedin.com/in/caseyhill/
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    23 mins
  • The MISTAKE Brands keep making on YouTube

    The MISTAKE Brands keep making on YouTube
    Apr 9 2024
    Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.

    Discussed in this Episode:
    • Why successful YouTube channels are like radio stations
    • The reason you should stop copying MrBeast
    • The importance of audience feedback and signals

    Link to Posts:

    Why companies suck at YouTube:
    https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios

    The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/
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    25 mins
  • April Fools' Day 2024 - Marketing Hits and Misses (Bonus Episode)

    April Fools' Day 2024 - Marketing Hits and Misses (Bonus Episode)
    Apr 4 2024
    In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers.

    Did we miss one? Be sure to let us know!

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Scot: https://www.linkedin.com/in/scot-leonard-928158269/
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    10 mins