Episode 9: Decoding the Pixels Phenomenon with Heidi Christine

Join Andrew for a fascinating conversation with Heidi Christine (@heidichristne), CMO of Pixels (@pixels_online), as they delve into the strategies and visions that drive the innovative gaming platform, Pixels. This episode provides a deep dive into how Pixels is blending traditional gaming experiences with the dynamic capabilities of blockchain technology.

Key topics include:

• Heidi’s role and day-to-day activities at Pixels.
• An overview of what Pixels is and what sets it apart in the gaming industry.
• Strategies for onboarding users who are curious about crypto.
• The growth of Pixels in conjunction with Ronins, supported by data from @nansen_ai.
• Exploring the concept of Social Fi and its importance to Pixels.
• A comparative analysis of Pixels and traditional web2 games.
• Tactics used by Pixels to drive user flow and engagement.
• Celebrating the successful launch of the Pixels token.

End the episode with an invitation to learn more about the intriguing world of Pixels and how it’s paving the way for the future of gaming.

Episode 8: Leveling Up with Second World Gaming

In this episode, Andrew dives into the dynamic world of blockchain gaming with insights from the team at Second World Gaming. The discussion revolves around their recent developments, strategic plans, and the integration of educational elements to enhance user experience.

Key topics include:

• The user experience of a recent airdrop claim and its impact.
• What's on the horizon for Second World Gaming.
• An educational layer explaining Second World Gaming’s products.
• How Second World Gaming allocates resources to other communities.
• Strategies to attract users from Web2 platforms.
• The significance of token synchronizations in their ecosystem.
• Tactics to drive revenue and profit within blockchain games.
• The role of Web2 distribution channels in expanding reach.
• The potential expansion into mobile gaming.
• Exploring collaborations outside of gaming.
• Insights into engagement by the largest gamers.
• How early supporters of Second World Gaming will be rewarded.
• Exclusive 'alpha' and more information about the brand.

Special thanks to @THRIV3PBN for their invaluable help in facilitating this engaging discussion.

Tune in for a comprehensive look at how Second World Gaming is forging new paths in the gaming industry through innovative blockchain solutions.

Here's a suggested description for Episode 7 of "Andrew Asks How":

Episode 7: Diving Deep into Quirkies with Papii

In this episode, Andrew chats with Papii (@OneAndOnlyPapii), the Head of Web3 at Quirkies (@quirkiesnft). Tune in as Papii shares his journey into the blockchain industry and the innovative strategies employed by Quirkies to engage and expand their community in the Web3 space.

Discussion highlights include:

• Papii's entry into the blockchain sector and what inspired his move.
• Strategies to transition the crypto-curious to crypto-native status.
• Effective tactics to boost conversion rates to crypto-native.
• An in-depth look at Quirkies' brand strategy.
• Exciting new announcements from Quirkies.
• The onboarding strategy that sets Quirkies apart.
• The emotional connection Quirkies aims to create with its audience.
• Insights into the loyalty of Quirkies holders, with data supporting that most have retained their assets for over a year.
• Strategies to empower and leverage brand evangelists.
• The vision and end goals for the Quirkies comic book series.
• Additional learning opportunities about Quirkies and some valuable crypto 'alpha' or insider tips.

Join Andrew and Papii for a detailed exploration of Quirkies’ approach to building a standout brand in the bustling NFT market.

Episode 6: The Realities of Cross-Chain Innovation with Magic Eden

Join Andrew for a practical discussion with Zhuoxun Yin, Co-Founder and COO (@ZhuoxunYin), and Johnny Johnson, Business Development Manager (@MetaverseJohnny), from Magic Eden (@MagicEden). They delve into the nuts and bolts of Magic Eden's approach to cross-chain functionality and what it really means for users and the broader market.

Key topics covered include:

• Why Magic Eden is not charging fees at the moment and how that affects users.
• The development and impact of their new cross-chain wallet.
• Significant swap volumes between Ethereum and Bitcoin and what this indicates.
• The rationale and impact of listing ordinals on the platform.
• How different Magic Eden products complement each other.
• The role of creators in the ecosystem and the structure of rewards.
• Technical and strategic challenges in launching the new wallet.
• Discussion on whether Bitcoin ordinals are just a passing trend.
• Insights into Bitcoin spending habits based on consumer data.
• Zhuoxun Yin's personal conviction in the future of Bitcoin ordinals.
• Efforts to ensure user-friendliness across different blockchain networks.
• Addressing user friction without solely relying on incentive programs.
• How brand and character IPs are being leveraged.
• Future payment options on Magic Eden, including the potential addition of the $MEME token.
• Evidence of growth in unique active wallets and what this means for the platform.
• Magic Eden's strategy to become a comprehensive end-to-end platform.
• Strategies for keeping users engaged and the initial success of their Mint-To-Earn model.

Special thanks to Ruto (@GianTheRios) and Zimmy (@Zimmy_eth) for their support during this interview!

Listen in for a clear-eyed view of how Magic Eden is navigating the complexities of blockchain technology and user engagement.

Episode 5: Decoding Crypto Marketing with Andrew Saunders

Join host Andrew as he engages in a comprehensive conversation with Andrew Saunders, the CMO/CSO of @hashflow. This episode delves deep into the realms of strategy and marketing within the evolving landscape from Web2 to Web3. Whether you're a marketing professional or a crypto enthusiast, bookmarking this episode is a must—you're guaranteed to learn something valuable.

Key discussions include:

• Understanding what makes Andrew Saunders a credible voice in marketing.
• The transition challenges and strategies from Web2 to Web3 businesses.
• Exploring the most impactful marketing strategies today.
• Converting the crypto-curious into crypto-native users.
• Key marketing pitfalls to avoid.
• Effective community acquisition strategies and incentive programs.
• The role of airdrops in user retention and encouraging repeat engagement.
• Debating if Daily Active Users (DAU) is merely a vanity metric.
• Identifying the most crucial data sets for marketers.
• Best practices for improving retention and conversion rates.
• How Hashflow prioritizes community obsession and benefits to maximize impact.

Plus, get exclusive insights into Hashflow’s community-focused initiatives including focus group testing and beta access opportunities.

This episode is a treasure trove of insights for anyone looking to enhance their marketing prowess in the digital age, especially within the cryptocurrency sector.

Episode 3: Exploring the Okay Universe with Kais

In this engaging episode, Andrew sits down with Kais (@kaisisokay), Co-Founder of @okayxyz and the innovative minds behind umbrella brands such as @okaybears and @okay_dogs. Dive deep into the strategic decisions that shape the Okay brands, including their unique positioning across different blockchain platforms.

Key topics include:

• Debating the suitability of the Okay brand for the Ethereum network.
• Kais shares his excitement for upcoming projects in 2024.
• Strategic insights on launching Okay Dogs on Ethereum, supplemented by data from @nansen_ai.
• Discussing the community dynamics when operating across multiple blockchains.
• The rationale behind choosing Ethereum for their expansion.
• Exploring the concept of on-chain association and its implications for brand identity.
• The Okay brand’s exciting collaborations with mainstream giants like @Zara and @FortniteGame.
• Techniques to unleash a brand’s force multipliers, a concept borrowed from @mhiggins.
• New partnerships, including a significant one with @MagicEden.
• Unpacking the core message of the Okay brand and their community initiatives.
• The friendliness of Okay Dogs and their partnership with @MovemberUK.

Join us to uncover how the Okay brand is crafting a diverse and dynamic ecosystem that resonates with a global audience.

Episode 2: Unveiling the Future with Project Shinsei

Join Andrew as he sits down with Matt Lopez (@mattlopez313) and Bawsa (@nftbawsa) from Project Shinsei (@ProjectShinsei). In this episode, we dive into the details of their new strategic partnership and explore the core of what makes Project Shinsei a groundbreaking NFT project. Learn about their decision to launch on the Solana blockchain, backed by compelling data from @nansen_ai, and how they plan to leverage influencer marketing to grow their community.

Key topics include:

• Introduction to the new strategic partnership
• Exploring what Project Shinsei is all about
• Reasons behind choosing Solana for their launch
• The role of influencer marketing in their strategy
• Techniques for community acquisition and engagement
• Discover what makes their product uniquely sticky
• Future plans and what’s next for Project Shinsei

Special thanks to Kelano (@kelano_eth) and Joey (@joeyvowels) for contributing their insightful questions!

Tune in to understand how Project Shinsei is setting the stage for a new era in the NFT space.

EP. 1: @LazyLionsNFT Acquisition W/ @TLeeTrades

Want to scan through the important parts?

• How did you get in the position to acquire LL?
• What was the acquisition strategy?
• Why you?
• What makes you feel you can steer the ship in the direction that people want it to go?
• Do you think there is an element of nostalgia with the Lazy Lions and the class of 2021?
• How do you continue the momentum?
• How do we convert the "passive" community member to "fan", and the "fan" community member to "super fan" community member?
• What does brand mean to you?
• Take us through your first 2 weeks as co-owner of Lazy Lions

In this inaugural episode of our podcast series, we dive deep into the world of NFTs with the new co-owner of Lazy Lions, @TLeeTrades. Recently stepping into a significant role, @TLeeTrades discusses the fascinating journey that led to the acquisition of one of the most buzzed-about projects in the NFT space. Throughout the interview, we explore the strategic moves behind the acquisition, the vision for steering the project toward community expectations, and the personal motivations and aspirations that fuel this new chapter for Lazy Lions. @TLeeTrades also shares insights on cultivating nostalgia within the NFT community, maintaining momentum in this dynamic market, and transforming passive followers into super fans. Plus, get an exclusive look at the first two weeks of leadership and the defining moments of taking the reins. Join us for a compelling conversation that sheds light on the business and passion driving the future of Lazy Lions.