Episode 5: Decoding Crypto Marketing with Andrew Saunders

Join host Andrew as he engages in a comprehensive conversation with Andrew Saunders, the CMO/CSO of @hashflow. This episode delves deep into the realms of strategy and marketing within the evolving landscape from Web2 to Web3. Whether you're a marketing professional or a crypto enthusiast, bookmarking this episode is a must—you're guaranteed to learn something valuable.

Key discussions include:

• Understanding what makes Andrew Saunders a credible voice in marketing.
• The transition challenges and strategies from Web2 to Web3 businesses.
• Exploring the most impactful marketing strategies today.
• Converting the crypto-curious into crypto-native users.
• Key marketing pitfalls to avoid.
• Effective community acquisition strategies and incentive programs.
• The role of airdrops in user retention and encouraging repeat engagement.
• Debating if Daily Active Users (DAU) is merely a vanity metric.
• Identifying the most crucial data sets for marketers.
• Best practices for improving retention and conversion rates.
• How Hashflow prioritizes community obsession and benefits to maximize impact.

Plus, get exclusive insights into Hashflow’s community-focused initiatives including focus group testing and beta access opportunities.

This episode is a treasure trove of insights for anyone looking to enhance their marketing prowess in the digital age, especially within the cryptocurrency sector.