Episode 5: Decoding Crypto Marketing with Andrew Saunders

Join host Andrew as he engages in a comprehensive conversation with Andrew Saunders, the CMO/CSO of @hashflow. This episode delves deep into the realms of strategy and marketing within the evolving landscape from Web2 to Web3. Whether you're a marketing professional or a crypto enthusiast, bookmarking this episode is a must—you're guaranteed to learn something valuable.

Key discussions include:

• Understanding what makes Andrew Saunders a credible voice in marketing.
• The transition challenges and strategies from Web2 to Web3 businesses.
• Exploring the most impactful marketing strategies today.
• Converting the crypto-curious into crypto-native users.
• Key marketing pitfalls to avoid.
• Effective community acquisition strategies and incentive programs.
• The role of airdrops in user retention and encouraging repeat engagement.
• Debating if Daily Active Users (DAU) is merely a vanity metric.
• Identifying the most crucial data sets for marketers.
• Best practices for improving retention and conversion rates.
• How Hashflow prioritizes community obsession and benefits to maximize impact.

Plus, get exclusive insights into Hashflow’s community-focused initiatives including focus group testing and beta access opportunities.

This episode is a treasure trove of insights for anyone looking to enhance their marketing prowess in the digital age, especially within the cryptocurrency sector.

Episode 3: Exploring the Okay Universe with Kais

In this engaging episode, Andrew sits down with Kais (@kaisisokay), Co-Founder of @okayxyz and the innovative minds behind umbrella brands such as @okaybears and @okay_dogs. Dive deep into the strategic decisions that shape the Okay brands, including their unique positioning across different blockchain platforms.

Key topics include:

• Debating the suitability of the Okay brand for the Ethereum network.
• Kais shares his excitement for upcoming projects in 2024.
• Strategic insights on launching Okay Dogs on Ethereum, supplemented by data from @nansen_ai.
• Discussing the community dynamics when operating across multiple blockchains.
• The rationale behind choosing Ethereum for their expansion.
• Exploring the concept of on-chain association and its implications for brand identity.
• The Okay brand’s exciting collaborations with mainstream giants like @Zara and @FortniteGame.
• Techniques to unleash a brand’s force multipliers, a concept borrowed from @mhiggins.
• New partnerships, including a significant one with @MagicEden.
• Unpacking the core message of the Okay brand and their community initiatives.
• The friendliness of Okay Dogs and their partnership with @MovemberUK.

Join us to uncover how the Okay brand is crafting a diverse and dynamic ecosystem that resonates with a global audience.

Episode 2: Unveiling the Future with Project Shinsei

Join Andrew as he sits down with Matt Lopez (@mattlopez313) and Bawsa (@nftbawsa) from Project Shinsei (@ProjectShinsei). In this episode, we dive into the details of their new strategic partnership and explore the core of what makes Project Shinsei a groundbreaking NFT project. Learn about their decision to launch on the Solana blockchain, backed by compelling data from @nansen_ai, and how they plan to leverage influencer marketing to grow their community.

Key topics include:

• Introduction to the new strategic partnership
• Exploring what Project Shinsei is all about
• Reasons behind choosing Solana for their launch
• The role of influencer marketing in their strategy
• Techniques for community acquisition and engagement
• Discover what makes their product uniquely sticky
• Future plans and what’s next for Project Shinsei

Special thanks to Kelano (@kelano_eth) and Joey (@joeyvowels) for contributing their insightful questions!

Tune in to understand how Project Shinsei is setting the stage for a new era in the NFT space.