Episode 3: Exploring the Okay Universe with Kais

In this engaging episode, Andrew sits down with Kais (@kaisisokay), Co-Founder of @okayxyz and the innovative minds behind umbrella brands such as @okaybears and @okay_dogs. Dive deep into the strategic decisions that shape the Okay brands, including their unique positioning across different blockchain platforms.

Key topics include:

• Debating the suitability of the Okay brand for the Ethereum network.
• Kais shares his excitement for upcoming projects in 2024.
• Strategic insights on launching Okay Dogs on Ethereum, supplemented by data from @nansen_ai.
• Discussing the community dynamics when operating across multiple blockchains.
• The rationale behind choosing Ethereum for their expansion.
• Exploring the concept of on-chain association and its implications for brand identity.
• The Okay brand’s exciting collaborations with mainstream giants like @Zara and @FortniteGame.
• Techniques to unleash a brand’s force multipliers, a concept borrowed from @mhiggins.
• New partnerships, including a significant one with @MagicEden.
• Unpacking the core message of the Okay brand and their community initiatives.
• The friendliness of Okay Dogs and their partnership with @MovemberUK.

Join us to uncover how the Okay brand is crafting a diverse and dynamic ecosystem that resonates with a global audience.