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はじめてのエバーグリーンローンチ
- ツールからセールスファネルの構造までを徹底解説
- Narrated by: 石崎 力也
- Length: 6 hrs and 51 mins
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はじめてのエバーグリーンローンチ
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Publisher's summary
どうもこんにちは、石崎力也です。
エバーグリーンローンチを理解するためには、あなたもよく知っているプロダクトローンチと比較するのが手っ取り早いです。
「エバーグリーンローンチとプロダクトローンチの違いって何だっけ？」という疑問を持った方もおられると思います。
エバーグリーンローンチは自動で売れていく仕組みのことです。プロダクトローンチ型は一気に顧客を集めて一気に売り切る手法のことです。少し難しい言葉で説明すれば「締め切りが動的に生成される」のがエバーグリーンローンチで、「締め切りが静的に生成される」のがプロダクトローンチです。
12月25日に静的な締切を設ければそれはプロダクトローンチだし、見込み客のオプトインを起算点にして1週間後に自動でセールスを仕掛けるのはエバーグリーンローンチです。
エバーグリーンローンチは普段からYouTube動画とかで動画の終わりに「お得な無料コンテンツや特典を受け取りたい方はこちらの公式LINEで」そんなLINE誘導をされて登録すると、LINEのステップ配信が届き、その毎日届く配信やコラムを読んでいると５日後とか７日後の最後に商品がセールスさせるあの仕組みのことです。（僕たちはLINEを一切使わずにMailChimpだけで運用していますが...)
うまくいけばエバーグリーンローンチは365日絶えることなくコツコツと売上を銀行に入金してくれます。
私事ですが...エバーグリーンローンチでファネルを構築した後は寝ている間も旅行している間も子育てしている間も売上があるので、冗談抜きで働く時間が1/10になりました。メンテナンスも週に4時間ほどなので、エバーグリーンローンチをローンチした当初は急に目の前に大きな時間の塊が出現してびっくりしたけど、今は大丈夫。
趣味や家族、旅行のために時間を使うことができて、もう前の忙しすぎる働き方には絶対に戻れない。だって昼の1時からダンススクールに通う人生って最高じゃないですか？
僕たちの講義は、成果を出していない人の聞き齧り講座ではなく、実際に1ファネルで1億円を稼いだ人のノウハウが多数のテンプレートとともにステップバイステップの動画レクチャーで学べるので、安心感がハンパないと思います。
エバーグリーンローンチで1つのファネルが収益を生み出し始めると、欲が出て2つ目、3つ目を作りたくなります。それはまるで給料袋が2つ3つと増えていくようなイメージです。これの良い点は、1つのジャンルやテーマに固執・依存しなくて良くなるので、仕事と良い距離感が保て、今まで以上に仕事を好きになり、今まで以上に快適に働けるようになります。
エバーグリーンローンチを採用すると人生から締切がゼロになります。仕事に追われることがなくなります。寝る前にお金の心配をしたり、プチ炎上などビジネス上の問題を考える必要がないため、ぐっすり眠れて次の日は朝からスッキリしています。もちろん朝からメールを開いたり、インスタグラムの投稿を見るといった、ジャンクな習慣とはさよなら。
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