Decoded (2nd Edition)

The Science Behind Why We Buy

De: Phil P. Barden

Narrado por: Graham Mack

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development.

You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.

©2023 Phil Barden (P)2022 Ascent Audio

the depth of knowledge is incredible

absolute must for any marketer!!!! if you want to have an edge over your competition, make sure to read or listen to this book

One of the best marketing books!

I have a pretty decent library of marketing books. I like a lot of them, I dislike some of them, and I even have some that I felt were downright worthless. no one I'm also a audible pack rat and I only bring that up to say I haven't left a review in a while. had to on this one!
this is definitely one of the best marketing books out there! especially when it pertains to customer journeys, experiences, and has some awesome ideas around advertising.

Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook

The content for the book is excellent overall. However I was frustrated that it references several images that are not available. Because of this, I suggest not buying the audiobook and buying the physical book.

Great content but no pdf that is vital to this audiobook

You will need the pdf to understand the examples in this book as the author goes in depth on them and compares multiple images. However the pdf is not made available with the purchase. A pity as the overall content appears to be compelling.