Nudge: The Final Edition

Improving Decisions About Money, Health, and the Environment

De: Richard H. Thaler, Cass R. Sunstein

Narrado por: Sean Pratt

Duración: 11 h y 33 m

Resumen del Editor

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the "final edition". It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives - COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want and that keep us from getting what we do want) - all while honoring one of the cardinal rules of nudging: make it fun!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2008, 2009, 2021 Richard H. Thaler and Cass R. Sunstein (P)2021 Gildan Media

A Social Influence Masterpiece!

One of the best books ever written to better empower business leaders, social influencers, marketing and branding specialists, civil servants, educators, therapists, life coaches, spiritual ministers, or those who want to help others make healthier decisions for their own lives and for society at large.

love the nudge

should be ready by anyone involved in policy and regulations. highly recommend. good for parents too

Get Nudged!

Some really good ideas in here, especially around the topic of choice architecture. How we choose to present information really does impact how people view it and behave.

Great book

Very insightful. I wouldn’t expect anything less from a he father or behavioral finance. I recently got certified in behavioral finance, as I’ve been studying the subconscious brain for over 25 years and everything I’ve learned makes so much sense from my experience and past studies.

Written for those who read the other editions

This felt like it wasn’t written for a new audience, but for those who have read the other editions. The authors assume you already have knowledge of the nudge/sludge concept and gloss over it to get to their advice on credit cards, mortgages, and retirement. If you’re new to their ideas, maybe try to find an older edition.

Some good things and some things more questionable

Mostly good stuff. However, I didn’t care for the authors pushing their climate change agenda, veganism, and saying to raise the taxes even higher when we pay about 60% of our earned income to the government. But all in all, some good points about choice architecture and nudging.

Excellent Book

I hope all countries can learn something better to deliver their services in better ways

Better than original version

Great read, but I expected more in depth responses to critics in this edition and more analysis of all the implementations of nudges since the first edition.

Useful but repetitive

Important to be aware of this information. At times the text becomes too technical and tedious. Nevertheless, the topic is an important one.

Nudge for good.

I know nudge for good is the tag line in the book, but it is also what I intend to do with what I have learned. I hope to be a better choice architect to make it easier for everyone who is affected by my decisions. Thank you.