• They Ask You Answer

  • A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
  • By: Marcus Sheridan
  • Narrated by: Paul Boehmer
  • Length: 6 hrs and 20 mins
  • 4.7 out of 5 stars (381 ratings)

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They Ask You Answer

By: Marcus Sheridan
Narrated by: Paul Boehmer
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Publisher's summary

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

What listeners say about They Ask You Answer

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Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

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Incredible content.

This book, both validated and inspired our company to follow the concept of a different- and nonnegotiable - form of marketing. Your business will follow their lead or miss an opportunity to obtain real, measurable and educated buyers. Was not a fan of the narrator- sorry.

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Content is King☺☺🙄

This has to be the most honest and throuough book on the digital customer I have ever read.Simple clear and direct information on how to approach your marketing campaigns a must read for any digital entrepreneur.

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Wow- I'm a believer

This is my first audiobook. And yes, I was skeptical to the idea of being able to follow along without visible text. I have listened to NPR, The Economist and several other periodicals in audio form but never have I listened to a book.

After the first chapter I realized that I fully understood the concepts outlined but I also felt more engaged than if I were reading directly from text. Each of us has our own way of learning and while I have come across so many books and topics that have interested me personally, I've struggled with the commitment required to read a book in its entirety.

I only wish I discovered audible.com sooner.

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great book and better ideas. I will read it again.

I found it powerful. the ideas really where simple but important. I will read it again.

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How to get clients to want you!

They ask you answer is an excellent audiobook that will help you develop intentional strategies to set yourself apart from your competition and demand attention from the consumer base that will drive your sales!

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Excellence

Great production of an excellent book! I recommend this book to all business owners or team leaders. Thank you.

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So good!!

Great content, great narrator, I really enjoyed it. Brilliant marketing strategy! I’m going to read again.

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Eye-opening experience

Simple explanation of what happens when you try to educate your customers instead of sell to them. Lots of good tips, tricks and ways to convince your entire company to get on board. Narrator was a bit corny but nothing that ruined the experience.

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The key to take your business to the next level!

This book is incredible! I liked the way it went into depth of each point that will take your business to the next level. It’s like being walked by the hand showing you the way. If you truly care about your customers, and being a better contributor to your industry; this is the book to read!

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