The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

De: Annette Simmons

Narrado por: Annette Simmons

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

A great book worth listening again

After finishing the audio book, I still remember a few stories the author told vividly. Yes, stories telling is indeed an effective way to influence people.

5 stars all around

Must listen if you’re in sales or a setting that you work with or deal with others. So yeah everyone.

Story Matters

Annette delivers actionable wisdom for aspiring and advancing storytellers. Choose your story, choose your future.

Good content. Dull narration

The content is very good, although I think there were many parts that could’ve been briefer.

The narration wasn’t pleasant in my opinion. I listened to it at 1.6x speed.

Good material; painful narration

As is so often the case with authors who read their work, this author is unable to make the hard choices that a professional narrator would. Consequently, the reading, ironically by a storytelling expert, has no flow. It feels like the harmonic modulation of an unloaded truck at highway speeds. Every action word and prepositional phrase is not worthy of a comma, but that’s what I’m hearing.
I’ve slogged through about a third of the work and it is sad because the material is worthy.