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Publisher's Summary

If you've ever wished you could find the exact phrase or idea that could instantly change your sales outcome, then look no further. In The Selling Formula, Brian W. Robinson gives you five powerful steps that he's meticulously developed, tested, and used for over 20 years as a top-performing sales professional and marketing innovator - steps that are proven to increase sales instantly and dramatically.

Plus, you'll discover the top 10 most powerful selling phrases you should be using right now, how to overcome the 15 most common selling challenges, and the keys to becoming a selling master.

The Selling Formula will empower you with greater confidence, clarity, and closing power so you can get more deals done and have a greater impact in your life and the lives of others.

©2018 Brian W. Robinson (P)2018 Brian W. Robinson

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Serious sales ammo! Well organized, pragmatic!

Useful info from a sales veteran whose experience with world class marketing companies such as Coca Cola and Johnson & Johnson has been refined into an accessible pragmatic tool. I've instructed my top sales people to get a copy and be prepared to discuss it at our next training meeting.

Kent Long, President, Catalyst Insurance Group