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7 Secrets of Persuasion
- Leading-Edge Neuromarketing Techniques to Influence Anyone
- Narrado por: James Foster
- Duración: 5 h y 46 m
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7 Secrets of Persuasion
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Resumen del Editor
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person - a husband, child, or boss - or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
- Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn't know why they do what they do.
- Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
- Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
- Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the "fundamental attribution error."
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Historia4 out of 5 stars 60
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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1 out of 5 stars
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Pain / Pleasure
- De Serena K. en 02-13-17
De: Heidi Grant Halvorson Ph.D., y otros
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 772
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Narración:4 out of 5 stars 515
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Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- De: Nicholas Epley
- Narrado por: Nicholas Epley
- Duración: 6 h y 24 m
- Versión completa
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General4.5 out of 5 stars 376
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Narración:4.5 out of 5 stars 320
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Historia4 out of 5 stars 313
You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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2 out of 5 stars
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Finally gave up - no real point
- De Thomas en 05-12-14
De: Nicholas Epley
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- De: David McRaney
- Narrado por: Don Hagen
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 1,654
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Narración:4.5 out of 5 stars 1,454
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Historia4.5 out of 5 stars 1,448
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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3 out of 5 stars
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Not a lot of guidance
- De A. Yoshida en 02-08-14
De: David McRaney
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Before You Know It
- The Unconscious Reasons We Do What We Do
- De: John Bargh PhD
- Narrado por: George Newbern
- Duración: 11 h y 17 m
- Versión completa
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General4.5 out of 5 stars 145
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Narración:4.5 out of 5 stars 128
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Historia4.5 out of 5 stars 128
For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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1 out of 5 stars
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Political jab
- De Brad en 10-20-17
De: John Bargh PhD
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
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General4.5 out of 5 stars 71
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 12,506
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Narración:4.5 out of 5 stars 8,799
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Historia4.5 out of 5 stars 8,770
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- De: Clifford Nass, Corina Yen
- Narrado por: Sean Pratt
- Duración: 7 h y 46 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 50
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
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4 out of 5 stars
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Human/Technology Interface
- De Roy en 10-19-10
De: Clifford Nass, y otros
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,665
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Narración:4.5 out of 5 stars 998
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Historia4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- De: Todd Kashdan, Robert Biswas-Diener
- Narrado por: Jeff Cummings
- Duración: 8 h
- Versión completa
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General4 out of 5 stars 790
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Narración:4.5 out of 5 stars 692
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Historia4 out of 5 stars 684
In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
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1 out of 5 stars
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Boring and learned nothing
- De Taryn en 07-25-16
De: Todd Kashdan, y otros
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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Bozo Sapiens
- Why to Err Is Human
- De: Michael Kaplan, Ellen Kaplan
- Narrado por: Victor Bevine
- Duración: 9 h y 46 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4 out of 5 stars 48
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Historia4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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5 out of 5 stars
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A tour de force
- De Ivan en 07-05-11
De: Michael Kaplan, y otros
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
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General4 out of 5 stars 126
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Narración:4.5 out of 5 stars 109
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Historia4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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3 out of 5 stars
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Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
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Blindspot
- De: Mahzarin R. Banaji, Anthony G. Greenwald
- Narrado por: Eric Jason Martin
- Duración: 7 h y 51 m
- Versión completa
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General4 out of 5 stars 555
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Narración:4 out of 5 stars 454
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Historia4 out of 5 stars 451
I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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1 out of 5 stars
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Difficult to interpret.
- De Ryan Arnold en 12-21-15
De: Mahzarin R. Banaji, y otros
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Mindware
- Tools for Smart Thinking
- De: Richard E. Nisbett
- Narrado por: Joe Barrett
- Duración: 10 h y 17 m
- Versión completa
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General4 out of 5 stars 509
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Narración:4 out of 5 stars 434
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Historia4 out of 5 stars 427
Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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5 out of 5 stars
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Sound scientific advice on how to live your life
- De Neuron en 08-26-15
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,182
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Narración:4.5 out of 5 stars 3,508
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Historia4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Making Habits, Breaking Habits
- Why We Do Things, Why We Don't, and How to Make Any Change Stick
- De: Jeremy Dean
- Narrado por: Sean Pratt
- Duración: 6 h y 31 m
- Versión completa
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General4 out of 5 stars 899
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Narración:4 out of 5 stars 778
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Historia3.5 out of 5 stars 764
Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.
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1 out of 5 stars
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Get the actual book
- De Trish Vidal en 05-22-14
De: Jeremy Dean
Lo que los oyentes dicen sobre 7 Secrets of Persuasion
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Titus
- 12-01-16
GREAT BOOK MUST LISTEN
Very Practical & informative About human reptilian Brain and language of it, GREAT BOOK must Listen, Awesome Narrator, I Enjoyed completely!!!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ataya
- 07-08-18
Excellent resource
Nicely put and very resourceful. I doubt one time listen I enough to get the best out of it!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Paul Dumbravanu
- 11-01-23
Deep knowledge for life
Well structured and with heart written. Author respects his public. Not an easy for all
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Total5 out of 5 stars
- Michaela Muthler
- 03-04-18
Continued Learning
Well written, consistent excellent and relevant examples throughout. I highly recommend this book to anyone hoping to increase their knowledge on marketing.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- titus
- 12-03-16
I LOVE THIS BOOK
Would you consider the audio edition of 7 Secrets of Persuasion to be better than the print version?
Audio version is great with Narrator.
What other book might you compare 7 Secrets of Persuasion to and why?
This book teach about how to influence the lizard
Have you listened to any of James Foster’s other performances before? How does this one compare?
Great
Was this a book you wanted to listen to all in one sitting?
Chapter 1
Any additional comments?
Fantastic read and great information! I am looking for more books from Author James Crimmins
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- dc
- 09-10-17
Great
A lot of the examples are also in other books. I read a lot of these types of books and this is top 3 for me. Very well done.
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esto le resultó útil a 1 persona
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Total3 out of 5 stars
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Ejecución2 out of 5 stars
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Historia4 out of 5 stars
- Shelle
- 10-14-17
Helpful information if you can stay awake
Narrator's voice is hypnotic. I had to repeat many sections because it was difficult to stay focused and engaged.
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esto le resultó útil a 2 personas