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The Now Revolution
- 7 Shifts to Make Your Business Faster, Smarter and More Social
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 9 mins
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The Now Revolution
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Publisher's Summary
Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?
In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:
- Strip away silos and overgrown business processes
- Hire and empower a new type of employee
- Organize internal teams for maximum external impact
- Listen at the point of need
- Travel the Humanization Highway and respond effectively to customer inquiries
- Plan for, find, and manage real-time crises
- Redesign success metrics in a business world that’s increasingly instantaneous
Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now.
Critic Reviews
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What listeners say about The Now Revolution
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story5 out of 5 stars
- Bobby
- 11-03-11
Get the Authors Narrating
This is a great book with amazing value packed ideas. I am struggling to listen to it because the narrator feels like running fingers down a chalk board. I would much prefer to hear the passion and engagement of the authors. Were they too busy to record this? Or didn't think they could do a "professional" job? Well I bet they can.
PLEASE consider a REDO!
1 person found this helpful
-
Overall3 out of 5 stars
-
Performance1 out of 5 stars
-
Story5 out of 5 stars
- Darren
- 03-03-12
great content, awful narrator
What didn’t you like about Erik Synnestvedt’s performance?
i'm only a few minutes into the recording. the book comes highly recommended by my professional colleagues and I own the book but was hoping to listen to it, but the narrator reads with a overly serious and dramatic tone, carrying syllables for far too long which is extremely annoying, and chopping up sentences. Just read the sentences clearly, intonate, and pause when it is natural. Erik's performance is just not natural or easy to listen to. It is driving me mad. I can't listen to this book.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 59
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Performance4 out of 5 stars 55
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Story4 out of 5 stars 55
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
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5 out of 5 stars
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Want a great overview of social media? This is it!
- By Katie Montgomery on 01-03-16
By: Mark W. Schaefer
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 651
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Performance4 out of 5 stars 363
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Story4 out of 5 stars 355
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 58
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Performance4.5 out of 5 stars 48
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Story4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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How to Start a Non-Profit Organization
- Advanced Guide of Principles, Methods and Effective Strategies for Running and Operating a Successful Non-Profit Organization
- By: Gregory Becker
- Narrated by: Ben Herold
- Length: 3 hrs and 19 mins
- Unabridged
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Overall5 out of 5 stars 24
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Performance4.5 out of 5 stars 23
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Story5 out of 5 stars 23
Have you always wondered what you could do to raise funds for your favorite cause? Do you think you should use social media platforms to increase your reach and improve your brand awareness? Are you looking for advanced strategies to assist your nonprofit organization? If you answered yes to these questions, then you have come to the right place.
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5 out of 5 stars
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Works best
- By GUNA on 10-26-20
By: Gregory Becker
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 43
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Performance4.5 out of 5 stars 35
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Story4.5 out of 5 stars 35
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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5 out of 5 stars
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Comprehensive functional deep-dive into product marketing
- By Ryan Q. on 12-28-22
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance5 out of 5 stars 24
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Story4.5 out of 5 stars 24
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
By: Mark Roberge
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 634
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Performance4.5 out of 5 stars 552
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Story4.5 out of 5 stars 550
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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4 out of 5 stars
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Relevant, but without an "a-ha" moment
- By Nagy Barnabás on 05-13-16
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Social Media Marketing Strategy
- Platforms Your Business Should Leverage
- By: S. M. H. Gibson
- Narrated by: Treg Monty
- Length: 3 hrs and 22 mins
- Unabridged
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Overall5 out of 5 stars 24
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Performance5 out of 5 stars 24
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Story5 out of 5 stars 24
Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.
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5 out of 5 stars
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Top Notch!
- By Ken Fornari on 07-12-22
By: S. M. H. Gibson
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 300
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Performance4.5 out of 5 stars 239
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Story4.5 out of 5 stars 239
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- By: Jono Bacon, Peter H. Diamandis
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 33
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Performance5 out of 5 stars 26
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Story4.5 out of 5 stars 26
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
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5 out of 5 stars
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So helpful!
- By Anonymous User on 12-14-19
By: Jono Bacon, and others
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 111
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Performance4.5 out of 5 stars 94
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Story4 out of 5 stars 94
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 86
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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5 out of 5 stars
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Eye Opening and Helpful
- By Mike on 04-26-17
By: Josh Steimle
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 231
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Performance4.5 out of 5 stars 196
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Story4.5 out of 5 stars 196
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- By hadi maghsoudi on 03-19-16
By: Jay Baer
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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 926
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Performance4.5 out of 5 stars 802
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Story4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
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2 out of 5 stars
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Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
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The Story Engine
- An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
- By: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction
- Narrated by: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction
- Length: 5 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 58
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Performance4.5 out of 5 stars 50
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Story4.5 out of 5 stars 47
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.
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5 out of 5 stars
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A great Guide to Content Marketing.
- By cosmitron on 06-26-18
By: Kyle Gray, and others
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Virtual Freedom
- How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business
- By: Chris Ducker
- Narrated by: Gildart Jackson
- Length: 7 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 640
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Performance4.5 out of 5 stars 555
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Story4.5 out of 5 stars 554
Entrepreneurs often suffer from "superhero syndrome" - the misconception that to be successful, they must do everything themselves. They are not only the boss but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder so many people give up the dream of starting a business - it's just too much for one person to handle. But outsourcing expert and "Virtual CEO" Chris Ducker knows how you can get the help you need with resources you can afford.
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5 out of 5 stars
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A Complete Life Changer
- By Dave on 07-30-14
By: Chris Ducker