The Lean Product Playbook
How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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The Lean Product Playbook
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Narrado por:
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Dan Olsen
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De:
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Dan Olsen
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The missing manual on how to apply Lean Startup to build products that customers love
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: an easy-to-follow methodology.
Lean product expert Dan Olsen's experience spans product management, UX design, coding, analytics, and marketing. As a consultant, he refined and applied the advice in this book to help companies improve their product process and build great products. His clients include Meta, Amazon, Walmart, Uber, Box, and Medallia.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Dan Olsen (P)2024 Ascent AudioLos oyentes también disfrutaron...
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5 out of 5 stars
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- De Pablo Azcurrain en 03-08-21
De: Matt LeMay
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Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- De: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrado por: Dan Bittner
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 1,835
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Narración:4.5 out of 5 stars 1,518
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Historia4.5 out of 5 stars 1,510
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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4 out of 5 stars
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Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- De: Matt LeMay
- Narrado por: Matt LeMay, Sara Powell
- Duración: 10 h y 11 m
- Versión completa
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General4.5 out of 5 stars 8
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Narración:4.5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.
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5 out of 5 stars
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Fantastic wisdom
- De A. Niedt en 09-24-24
De: Matt LeMay
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 53
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Historia4.5 out of 5 stars 53
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- De KwikC en 04-03-23
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 435
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Narración:4.5 out of 5 stars 340
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Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- De: Jim Kalbach, Michael Schrage - foreword
- Narrado por: Tom Parks
- Duración: 8 h y 10 m
- Versión completa
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General3.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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2 out of 5 stars
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Not great for audio
- De Claire en 01-06-25
De: Jim Kalbach, y otros