Loved

How to Rethink Marketing for Tech Products

De: Martina Lauchengco

Narrado por: Martina Lauchengco

Duración: 6 h y 56 m

Resumen del Editor

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.

The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.

©2022 John Wiley & Sons, Inc. (P)2022 Ascent Audio

incredible! This is the product marketing book.

This book unlike so many other business books you may read. The author focused on having the most useful information possible.

I felt like almost every sentence was something to not be missed, something that would impact your product, impact your career and impact your company. I'm so glad that the author was interviewed on one of the product podcasts I listen to so that I could learn everything I learned.

Our product, our company and our product marketing is forever changed by reading this book.

This book is now required reading for our marketers.

Fantastic marketing book

A must read for all marketers. While the book focuses primarily on the product marketing function for tech products, it is so comprehensive that any marketer will extract great insights. Also a good compass for early stage founders looking to build out their GTM functions/teams. Packed with real-world examples and tactical advice.

A ticket to the inner circle of marketing experts!

This book gives just the right amount of detail to tell the story well while also leaving room to apply that knowledge to many products in almost any industry. Well written with the knowledge that only comes from a long and challenging career during a crucial time in the tech industry. The author walks you through the strategy that was used to win in marketing for both big and small industry players. Loved is obviously valuable information for marketing professionals but I would argue it can help other divisions like finance and operations work in better harmony with the strategic company vision. Bravo!!!

Good read

I had to read it for a class, but I enjoyed her personal yet informative perspective on product marketing and it encouraged my career path.

Comprehensive functional deep-dive into product marketing

A must-read handbook for anyone seeking to understand the powerful yet often underutilized function of product marketing

great primer on product marketing

useful for any professional considering getting into either marketing or product development in tech

nothing special

some good information and insights. if you have time read it, but part of the book tries to justify functionality that could be run by a product team, assuming product as input on the commercial side of the business.

Great book

Loved the various stories in the book and what makes a great product marketing person

A must read/listen for any marketer in SaaS

Provides a comprehensive overview of many aspects and tactics from traditional marketing but applied to the world of SaaS. It also paints a view from a few perspectives be it the CEO / CMO or PM the self m