Inspired (2nd Edition)
How to Create Tech Products Customers Love
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Inspired (2nd Edition)
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Narrado por:
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Marty Cagan
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De:
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Marty Cagan
Acerca de esta escucha
How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.
Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
This audiobook includes a new preface not included in the print edition.
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Transformed
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- Duración: 10 h y 9 m
- Versión completa
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General4.5 out of 5 stars 84
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Narración:4.5 out of 5 stars 78
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Historia4.5 out of 5 stars 78
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
-
5 out of 5 stars
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The answer I’ve been looking for!
- De Patrick en 01-05-25
De: Marty Cagan
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Empowered
- Ordinary People, Extraordinary Products
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- Duración: 11 h y 9 m
- Versión completa
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General4.5 out of 5 stars 537
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Narración:4.5 out of 5 stars 431
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Historia4.5 out of 5 stars 421
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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1 out of 5 stars
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Where’s the meat?
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De: Marty Cagan, y otros
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- De: Melissa Perri
- Narrado por: Erin deWard
- Duración: 6 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 536
-
Narración:4.5 out of 5 stars 442
-
Historia4.5 out of 5 stars 439
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
3 out of 5 stars
-
Distractingly soft narration
- De Heather Henderson en 01-21-21
De: Melissa Perri
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Dan Olsen
- Duración: 10 h y 9 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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- Narrado por: Russell Newton
- Duración: 9 h y 8 m
- Versión completa
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General4.5 out of 5 stars 142
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Narración:4.5 out of 5 stars 116
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Historia4.5 out of 5 stars 115
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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3 out of 5 stars
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I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 63
-
Narración:4.5 out of 5 stars 53
-
Historia4.5 out of 5 stars 53
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- De KwikC en 04-03-23