Monetizing Innovation
How Smart Companies Design the Product Around the Price
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Monetizing Innovation
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Narrado por:
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Darren Stephens
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Surprising rules for successful monetization
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2016 Simon-Kucher & Partners Strategy and Marketing Consultants, LLC (P)2023 Ascent AudioLos oyentes también disfrutaron...
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General4.5 out of 5 stars 537
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Narración:4.5 out of 5 stars 431
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Historia4.5 out of 5 stars 421
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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1 out of 5 stars
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Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 237
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Narración:4.5 out of 5 stars 190
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Historia4.5 out of 5 stars 189
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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4 out of 5 stars
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 435
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Narración:4.5 out of 5 stars 340
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Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Dan Olsen
- Duración: 10 h y 9 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
De: Dan Olsen
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How to Price Effectively
- A Guide for Managers and Entrepreneurs
- De: Utpal Dholakia
- Narrado por: Matthew Humphrys
- Duración: 6 h y 27 m
- Versión completa
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General4.5 out of 5 stars 13
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology.
De: Utpal Dholakia
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Confessions of the Pricing Man
- How Price Affects Everything
- De: Hermann Simon
- Narrado por: Richard Elwood
- Duración: 10 h y 21 m
- Versión completa
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General5 out of 5 stars 85
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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5 out of 5 stars
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Excellent Business Book
- De Ben en 02-08-25
De: Hermann Simon
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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General5 out of 5 stars 1,320
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Narración:4.5 out of 5 stars 1,122
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Historia5 out of 5 stars 1,108
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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General4.5 out of 5 stars 4,686
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Narración:4.5 out of 5 stars 3,893
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Historia4.5 out of 5 stars 3,858
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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General4.5 out of 5 stars 140
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Narración:5 out of 5 stars 125
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Historia4.5 out of 5 stars 125
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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The Great CEO Within
- The Tactical Guide to Company Building
- De: Matt Mochary, Alex MacCaw, Misha Talavera
- Narrado por: Joe Scalora
- Duración: 5 h
- Versión completa
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General4.5 out of 5 stars 215
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Narración:5 out of 5 stars 166
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Historia4.5 out of 5 stars 165
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.
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3 out of 5 stars
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Best for "touchy-feely" startups in the US
- De Matt J en 12-14-21
De: Matt Mochary, y otros
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Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,954
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Narración:4.5 out of 5 stars 1,611
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Historia4.5 out of 5 stars 1,588
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
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4 out of 5 stars
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Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
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Thinking in Bets
- Making Smarter Decisions When You Don't Have All the Facts
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,232
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Narración:4.5 out of 5 stars 5,261
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Historia4.5 out of 5 stars 5,221
In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.
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1 out of 5 stars
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Wasn't For Me
- De ❤️One.Crazy&Cool.Family❤️ en 09-04-18
De: Annie Duke
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
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General4.5 out of 5 stars 963
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Narración:4.5 out of 5 stars 798
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Historia4.5 out of 5 stars 790
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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4 out of 5 stars
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Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
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Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,400
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Narración:4.5 out of 5 stars 1,114
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Historia4.5 out of 5 stars 1,109
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
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General4.5 out of 5 stars 6,700
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Narración:4.5 out of 5 stars 5,618
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Historia4.5 out of 5 stars 5,581
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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3 out of 5 stars
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Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
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Radical Candor: Fully Revised & Updated Edition
- Be a Kick-Ass Boss Without Losing Your Humanity
- De: Kim Scott
- Narrado por: Teri Schnaubelt
- Duración: 11 h y 55 m
- Versión completa
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General4.5 out of 5 stars 1,611
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Narración:4.5 out of 5 stars 1,276
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Historia4.5 out of 5 stars 1,270
The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class.
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5 out of 5 stars
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Odd Beginning in Revised Ed but Stick with it
- De nonscelus en 12-05-19
De: Kim Scott