Design for How People Think

Using Brain Science to Build Better Products

De: John Whalen PhD

Narrado por: Mitchell Dorian

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

• Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
• Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
• Learn how to immediately apply what you’ve learned to improve your products and services
• Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 John Whalen (P)2021 Upfront Books

Generally Great Starter for Software UX Design

The approach to understanding customer feedback to improve design is very easy to understand and can be applied immediately to software products.
I think my only wish of the author would be stepping through a few more varied types of software applications with the methodology applied to each. My opinion is that doing so would give the reader a better sense of what they may experience with a web application for example vs a desktop software product.

Generally, this is a great introduction to understanding how to apply feedback into software product design.

Couldn’t recommend enough! 5 star read!

Absolutely loved this book! With all the amazing case study examples plus the best narrator’s voice I’ve heard so far, I was hooked from beginning to end! So so so good! I bought a physical copy after listening to the audiobook :)

One of the deepest books on UX I’ve read in a while

While I expected a generic surface level book, I am glad I was wrong. The author understands the topic on a deep level, going into such advanced subtleties as linguistics for determining personas. That’s rarely touched but even the best in the industry.
The book is a must for any UX professional.

Thx

Good book for ux or ui designers. Clearly articulates processes for designing web and app stuff… but definitely a surface level text, just cause its so short, it doesn’t have the meat to dive deep but for what it is, its good.

Too much jargon to explain observation methods and empathy

At times I felt I was attending a pure academic conference of cognitive scientists. I’m not referring to sophisticated terms but the articulation of the sentences kept reminding me that the author has a PhD and is a professor. Nothing wrong with that but the book could be way shorter and get faster to the point.

“Undercover semantic representations of our audience”

Since the content is not directed to academics, this book can be designed for how people speak.

On the last chapter he rushed to talk through AI and it felt like it came out of nowhere. There’s a couple of nuggets through the book but there are better books from the same publisher about mental models, qual analysis and HCD for product design.

It was very inaccessible.

People buy these books to learn about these things and is difficult if the language is all inside baseball.