Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

De: Geoffrey A. Moore

Narrado por: Mike Chamberlain

Duración: 9 h y 45 m

Resumen del Editor

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Download the accompanying reference guide.

©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers

Timeless

If you could sum up Crossing the Chasm in three words, what would they be?

Timeless marketing principles

Was this a book you wanted to listen to all in one sitting?

No.

Any additional comments?

This is an incredible book on marketing technology products that, at times, seems out of date. The examples provided may not be applicable. And the level of detail on certain things is a bit much. But the principles and fundamentals make this a must read for entrepreneurs, product managers, marketers, and product developers. Moore provides a structure to move from early adoption to mainstream marketing that is actually applicable to every day business-people. This book was recommended by a mentor of mine as a top 5 must read, and I recommend it likewise to others.

Essential for the innovative products community

One of those old books you may only call "a classic".
Examples are outdated but the theory is as current as ever and highly essential for anyone who would like to penetrate the market with a new product.
Just buy and listen - you will thank me later :-)

INTERESTING

While preparing my PhD disertation, this audio book seemed to be a wonderful add-on to articles and one can listen it in a car while driving.
Somewhere in the middle the story became somewhat too foggy, but I am happy to keep listened as last 45min are really good and useful for my needs.

Great book for entrepreneurs wanting to scale

Full of information to help you succeed from the bottom up and reminding you not to go too wide too quick.

Now I know why Russel Brunson was geeking out on this book!!!

Some of the examples are a little old but the book is as current as ever. The writing is crisp and witty, very clear and concise. A truly fantastic book for people launching products in the technology world. The author knows this stuff so well, and has so many examples, that he truly conveys the essence of what needs to get done. If you are looking for the Yoda of tech marketing, I believe you’ve come to the right place…

Misleading Release Date of 2012. content date:1998

Is there anything you would change about this book?

I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.

What could Geoffrey A. Moore have done to make this a more enjoyable book for you?

He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.

If this book were a movie would you go see it?

Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.

"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.

Fantastic

Mandatory read for tech companies!
A b c d é f g h I j k l m n o

Verbose, outdated drech

Had to read this for grad school. Hated it. 10% worthwhile (if obvious) information, 90% filler (out of date filler).

Must-read classic with outdated examples.

A classic every entrepreneur should read. Note the examples used are far out of date and won't be familiar to younger readers.

Very informative and detailed and helpful!

Do you want your company to make it big? Listen to this book more than once. The insights are unmatched.