The Alter Ego Effect

Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass

De: Todd Herman

Narrado por: Todd Herman

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

The core content is great but theme maybe too much

I think there's a lot of value to take away from this book and concepts that are based on truths on how the mind works. Todd does a great job of illuminating these concepts in a reasonable length of time, with examples not being too overwhelming or overdone like a lot of self-help books.

Where it gets a little fiddly is Todd's general theming of the concepts, really double downing on the whole superhero and super villain theme, which gets a little weird and maybe juvenile. For me it might have even muddied the waters in terms of clarity of the core concepts, however, it's hard to say whether the theming actually helped maintain my interest to digest what is potentially dry concepts that is frequent in self-help books.

Ultimately though, there is value to be had here, but might need to sit, think, redigest and map out everything to really get to the core of it all, without all the (debatably) unnecessary hero speak.

Thought Provoking

Mike Michalowicz recommended this book via email in which he implied that he had used the technique. The title immediately intrigued me.
All throughout the reading of this book I would get distracted thinking about doing what the book was asking. I had multiple alter-ego-type events in my teen years where I was able to imagine my way into a state of being that was more desirable than where I started. I even sort of lived a double life back then as a normal kid at school, but a popular kid at the mega church I belonged to. I already understood the power, but it's not something I had thought about in a good long time.
I started to go into my present situation in this space, but it didn't seem like a review of the book so I erased it. It seems like my willingness to talk intimately about my life probably suggests something positive about the book.
In the end, I bought a version to read because I want to go through it again at a pace where I can stop to think and do the things the book asks. Listening to it while driving only gave me the opportunity to think about what was being said.

NEXT BIG THING! Definitely underrated!

Mark my words...this book will be a Top Bestseller by the end of 2019. Unlike other business/self-help books, the author (Todd Herman) delivers the content with an unorthodox, yet compelling approach that will have readers' wanting to consume more and more..

If you're an athlete, business owner, entrepreneur, dream-chaser, or any else along those lines, then check out this book! It's a must-read!

Pretty Cool Tool

I think of comic books when I think of alter ego and then I think cheesy. Next I think mentally not stable and not grounded in reality. BUT, after reading this, I now get it and I don't think those things if used properly with the right intention and purpose. I can see how this can be a benefit especially when having to make changes quickly. This is a great coping skill until confidence is obtained. I like how really the alter ego is a part of you and you are magnifying certain characteristics that you already have to get you where you want and need to be. I think it is a great concept and I am glad I read the book.

Life Changing

This book is one of the best books I ever read. It is a road map to living your best. Thanks Todd for bringing your work to us. You are going to change lives with giving this information. It's a game changer.

Breath of fresh air

This book has so many different angles that are so different from the mini self-improvement books out there. This actually gives you step-by-step actions to take in order for you to become the best version of yourself. Change the way you look at things and the things you look at change. I am a trainer and coach and I am going to implement many of these things into my every day activities with my clients I absolutely 100% tell anyone that’s looking to improve themselves and easy systematic way you must pick this book up

excellent book

love the way it breaks it down, uses examples and stories of creating the real you

Must read

This is really amazing. I picked a lot from this book. Never have I changed so much in my life after a read lol, well a listen.

Great ideas to get out of your own way

Todd takes a simple, easy to understand, concept and adds stories, angles and suggestions so you can immediately apply the ideas to improve your life.

A guide to

Channeling your inner whatever it is you need! Off to figure out what my alter ego is