Sell the Way You Buy
A Modern Approach to Sales that Actually Works (Even on You!)
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Sell the Way You Buy
Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
David Priemer
-
De:
-
David Priemer
Acerca de esta escucha
When was the last time you enjoyed talking to a salesperson?
While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.
The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.
©2020 David Priemer (P)2020 David PriemerLos oyentes también disfrutaron...
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- De: Chris Voss
- Narrado por: Michael Kramer
- Duración: 8 h y 7 m
- Versión completa
-
General5 out of 5 stars 64,939
-
Narración:5 out of 5 stars 55,256
-
Historia5 out of 5 stars 54,875
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
5 out of 5 stars
-
Needs PDF companion file
- De John L. Pinkowski en 03-07-17
De: Chris Voss
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- De: Matthew Dixon, Ted McKenna
- Narrado por: Matthew Dixon, Ted McKenna
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 85
-
Narración:5 out of 5 stars 70
-
Historia4.5 out of 5 stars 66
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
5 out of 5 stars
-
Overcome Indecision
- De Jared Troyer en 01-05-25
De: Matthew Dixon, y otros
-
The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- De: Mark Roberge
- Narrado por: Robert Feifar
- Duración: 6 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 63
-
Narración:4.5 out of 5 stars 49
-
Historia4.5 out of 5 stars 49
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
-
5 out of 5 stars
-
Incredible
- De Amazon Customer en 08-29-24
De: Mark Roberge
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 1,138
-
Narración:5 out of 5 stars 964
-
Historia4.5 out of 5 stars 956
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
4 out of 5 stars
-
SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,251
-
Narración:4.5 out of 5 stars 3,561
-
Historia4.5 out of 5 stars 3,539
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,067
-
Narración:4.5 out of 5 stars 815
-
Historia4.5 out of 5 stars 806
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- De: Chris Voss
- Narrado por: Michael Kramer
- Duración: 8 h y 7 m
- Versión completa
-
General5 out of 5 stars 64,939
-
Narración:5 out of 5 stars 55,256
-
Historia5 out of 5 stars 54,875
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
5 out of 5 stars
-
Needs PDF companion file
- De John L. Pinkowski en 03-07-17
De: Chris Voss
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- De: Matthew Dixon, Ted McKenna
- Narrado por: Matthew Dixon, Ted McKenna
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 85
-
Narración:5 out of 5 stars 70
-
Historia4.5 out of 5 stars 66
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
5 out of 5 stars
-
Overcome Indecision
- De Jared Troyer en 01-05-25
De: Matthew Dixon, y otros
-
The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- De: Mark Roberge
- Narrado por: Robert Feifar
- Duración: 6 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 63
-
Narración:4.5 out of 5 stars 49
-
Historia4.5 out of 5 stars 49
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
-
5 out of 5 stars
-
Incredible
- De Amazon Customer en 08-29-24
De: Mark Roberge
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 1,138
-
Narración:5 out of 5 stars 964
-
Historia4.5 out of 5 stars 956
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
4 out of 5 stars
-
SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,251
-
Narración:4.5 out of 5 stars 3,561
-
Historia4.5 out of 5 stars 3,539
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,067
-
Narración:4.5 out of 5 stars 815
-
Historia4.5 out of 5 stars 806
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Selling With
- The Art of Selling with Champions to Shape Internal Buying Conversations & Close Enterprise Deals.
- De: Nate Nasralla
- Narrado por: Nate Nasralla
- Duración: 6 h y 8 m
- Versión completa
-
General5 out of 5 stars 14
-
Narración:5 out of 5 stars 13
-
Historia5 out of 5 stars 13
You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.
-
5 out of 5 stars
-
Great Sales Tool
- De Bekah en 02-20-25
De: Nate Nasralla
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 3,423
-
Narración:5 out of 5 stars 3,221
-
Historia5 out of 5 stars 3,218
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
- De: Todd Caponi
- Narrado por: Todd Caponi
- Duración: 4 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 94
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.
-
5 out of 5 stars
-
Great book for Sales Leaders!
- De L Ward en 05-27-20
De: Todd Caponi
-
Eat Their Lunch
- Winning Customers Away from Your Competition
- De: Anthony Iannarino
- Narrado por: Anthony Iannarino
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 271
-
Narración:4 out of 5 stars 238
-
Historia4.5 out of 5 stars 238
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
-
1 out of 5 stars
-
painful listen
- De Amazon Customer en 11-17-18
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- De: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrado por: Blair Hardman
- Duración: 5 h y 22 m
- Versión completa
-
General4 out of 5 stars 1,079
-
Narración:4.5 out of 5 stars 668
-
Historia4 out of 5 stars 665
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Interesting and useful.
- De 00doc en 03-18-09
De: Noah J. Goldstein, y otros
-
Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- De: Aaron Ross, Marylou Tyler
- Narrado por: Mary Jane Wells
- Duración: 5 h y 7 m
- Versión completa
-
General4 out of 5 stars 805
-
Narración:4 out of 5 stars 659
-
Historia4 out of 5 stars 656
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
-
1 out of 5 stars
-
Absolutely terrible narration. Not recommended.
- De Maximus en 02-22-14
De: Aaron Ross, y otros
-
You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- De: David Mattson - foreword, David H. Sandler
- Narrado por: Sean Pratt
- Duración: 8 h y 23 m
- Versión completa
-
General5 out of 5 stars 612
-
Narración:5 out of 5 stars 518
-
Historia5 out of 5 stars 513
The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
-
5 out of 5 stars
-
Great Book to learn the Sandler Selling Techniques
- De DLEW510 en 11-16-17
De: David Mattson - foreword, y otros
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 9 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 1,417
-
Narración:4.5 out of 5 stars 1,275
-
Historia4.5 out of 5 stars 1,273
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
5 out of 5 stars
-
Best Book of the year for me!!!
- De Trenton en 05-15-23
De: Dan Sullivan, y otros
-
Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- De: Jeb Blount, Mark Hunter - foreword by
- Narrado por: Jeb Blount
- Duración: 5 h y 53 m
- Versión completa
-
General5 out of 5 stars 898
-
Narración:5 out of 5 stars 765
-
Historia4.5 out of 5 stars 760
Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
-
3 out of 5 stars
-
A Chapter In Fanatical Prospecting
- De Tshepo en 05-22-20
De: Jeb Blount, y otros
-
Selling in a Crisis
- 55 Ways to Stay Motivated and Increase Sales in Volatile Times
- De: Jeb Blount
- Narrado por: Jeb Blount
- Duración: 3 h y 7 m
- Versión completa
-
General5 out of 5 stars 147
-
Narración:5 out of 5 stars 130
-
Historia4.5 out of 5 stars 130
In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.
-
5 out of 5 stars
-
Great Read!
- De Anonymous User en 11-09-22
De: Jeb Blount
-
Same Side Selling
- How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers
- De: Ian Altman, Jack Quarles
- Narrado por: Ian Altman, Jack Quarles
- Duración: 5 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 70
-
Narración:4.5 out of 5 stars 56
-
Historia4.5 out of 5 stars 57
The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?
-
5 out of 5 stars
-
Best businessbook of the year!
- De Mäntylä en 06-30-15
De: Ian Altman, y otros
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,323
-
Narración:4.5 out of 5 stars 1,903
-
Historia4.5 out of 5 stars 1,891
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
Lo que los oyentes dicen sobre Sell the Way You Buy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Amazon Customer
- 06-04-23
Excellent book! STRONGLY RECOMMEND!!
I’ve taken copious notes to apply in my investment firm. This book is written in a manner that encourages you to question, correct, and reconnect to the underlying principles of influence in selling situations.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Anonymous User
- 07-02-21
17 years in Sales
What David mentions here is applicable in my day to day work. The reluctance to even initiate a conversation and how to go about having meaningful convos is key here.
Made a lot of notes and will be starting to apply these techniques immediately
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Larry Wayne Sutton
- 03-31-23
Great book
Really a great book on the psychology of selling in a world of distrust and fear
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total4 out of 5 stars
-
Ejecución4 out of 5 stars
-
Historia4 out of 5 stars
- EJ
- 11-12-24
Great modern approach to sales
As a lifelong “old school” sales guy who has never stopped trying to learn new tricks and skills, I found this book illuminating. Some really good nuggets.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total3 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia3 out of 5 stars
- JOSE P VILLASEÑOR D ANDA
- 05-26-22
The whole book is a sales pitch.
The whole book sounds like a sales pitch the author is preaching against. A waste of time.
Ok
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña