-
Ride the Tornado
- Continuously Improve Your Marketing Strategy in the Midst of Rapid Change
- Narrado por: Tobin Lehman
- Duración: 2 h y 47 m
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To surge through the storm as a money-making business, you need to move quickly - but with intention. Most marketing management leaders lack a framework for successful decision-making in a fast-paced digital marketing industry. Rigid long-term planning won't work when you must execute rapid results that build over time.
In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework.
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- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- De: Karen Martin
- Narrado por: Karen Martin
- Duración: 6 h y 5 m
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After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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Good breadth, shallow depth
- De aochoa19 en 02-09-21
De: Karen Martin
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- De: Ram Charan, Geri Willigan
- Narrado por: Bob Reed
- Duración: 5 h y 48 m
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- De Niel en 06-23-19
De: Ram Charan, y otros
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Toyota Kata
- Managing People for Improvement, Adaptiveness and Superior Results
- De: Mike Rother
- Narrado por: Todd Belcher
- Duración: 7 h y 16 m
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This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines - called kata - that power its success with continuous improvement and adaptation.
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Good deeper learning
- De bzymom en 02-25-24
De: Mike Rother
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- De: Jill Konrath
- Narrado por: Joyce Bean
- Duración: 5 h y 14 m
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- De Locke en 08-27-15
De: Jill Konrath