-
The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Narrated by: Basil Sands
- Length: 8 hrs and 15 mins
- Unabridged Audiobook
- Categories: Business & Careers, Business Development & Entrepreneurship
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Publisher's Summary
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product road map.
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What listeners say about The Product-Led Organization
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Audun Arly Lund
- 01-14-21
This is too much of a Pendo commercial
I have tried Pendo, it's good. But that's not why I wanted this book. There is a big focus on repeating the same points and not a good enough overview of the actual theory and method for me. Maby this will work for you, but for me this was simply a commercial with some cunsulteeese speak.
4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Atrain
- 12-16-21
Really informative product process
I believe any product organization could benefit from this read. Our entire product, design and engineering team is currently reading it to make use of the principles.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Scott Hansen
- 08-23-21
A book I Will Listen To Many Times
As a Learning and Development professional for a cloud-based company , I went into this book fully believing the content related to my day-to-day working life but even with that expectation I was still taken aback by how much this changed my view of my role. It has fundamentally altered how I see myself serving both my company and my learner's.