Restaurant & Bar Marketing II
Hacking Human Nature
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Restaurant & Bar Marketing II
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Narrado por:
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Erik Shellenberger
Acerca de esta escucha
Start thinking like a consumer and succeed like a pro!
Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper, so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do, but it turns out everyone is shockingly uneducated.
This is the reality of today’s restaurant and bar “marketing expert”. In today’s visual online world, presentation and aesthetics are more important than ever. If your business’s online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?
Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.
Stop the copy/paste madness and create your own plan on your own terms!
©2019, 2020 Erik Shellenberger (P)2019, 2020 Erik ShellenbergerLos oyentes también disfrutaron...
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Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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Historia4.5 out of 5 stars 10
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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- Versión completa
-
General4.5 out of 5 stars 193
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Narración:4.5 out of 5 stars 157
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Historia4.5 out of 5 stars 155
A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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4 out of 5 stars
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Everything mentioned I learned as I ran restaurant
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Raise the Bar
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General4.5 out of 5 stars 545
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Narración:4.5 out of 5 stars 475
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Historia4.5 out of 5 stars 475
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Historia4.5 out of 5 stars 1,829
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QuickBooks for Restaurants: A Bookkeeping and Accounting Guide shows restaurant owners and operators how QuickBooks software can be leveraged for restaurant success. I explain QuickBooks fundamentals including sales tracking, purchasing, bill paying, invoicing, managing day-to-day liabilities, gift certificate tracking, cash management, detailed reporting, and more.
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5 out of 5 stars
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Don't Bullsh*t Yourself!
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Narración:4.5 out of 5 stars 594
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As host of SpikeTV's hugely popular Bar Rescue, Jon Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now, he offers his no-nonsense strategy for kicking excuses to the curb, with a dose of raw and refreshing honesty. He'll help you identify your excuses and take practical steps to fix them.
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4 out of 5 stars
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Love the content, the reading, not so much.
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De: Jon Taffer
Lo que los oyentes dicen sobre Restaurant & Bar Marketing II
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Richard B. Hadfield
- 08-17-20
Straight Up
Straight forward, no nonsense. This book gets to the point. Well worth the 5 bucks.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Gunnboat
- 05-05-22
There is no substitute for experience.
I have to commend Erik on a really great job here. Just finished the second book and looking forward to the third on audio books. His down to earth actual life experience is more valuable than what people are being taught in school about marketing.
While this is a no-frills likely single session recording, it is well organized. This fast paste two hour book is very much like a master class. Filled with basic business and more importantly solid strategies for the industry.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 12-01-24
Finally someone who speaks our language!
A no none sense perspective for actual restaurant owners.
I very much appreciate Eric’s humor because the restaurant biz is crazy and his approach fits the industry.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Neec
- 03-10-21
Thank you for all the great info!
Great information here!! very helpful and well read. In fact I'm going to listen to it again and share with my partners!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- benjamin goldman
- 02-06-20
Good Book
I listened to both of Erik's books. Lots of good information in the first one which he elaborates on in this one. I found his narration to be very enjoyable.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Pat Townsley
- 09-21-21
Raw and Real
If you’re a seasoned veteran or just getting into this business, insightful real world and practical applications are found here.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- ZoDo-Man
- 09-17-21
High value quick read
The author makes this super simple to understand and offers high value with no BS. Straight to the point full of tips and builds off the 1st book..
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Total5 out of 5 stars
- Daniel B.
- 06-14-20
Great bar marketing book, no BS
Erik's first book was awesome and this one is no exception. Bar Marketing, no BS!
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Toro
- 07-27-20
Good and short
I will recommend this book to everyone that manage a restaurant or bar, the question is what make you different? What is what people likes? Why will people go to tour restaurant or bar?
In other words make yourself unique, be one of the kind that people will want to come back over and over
👍🏽👍🏽
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Total5 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Prince Riley
- 12-04-21
great information.
information was really good but the audio production quality and unpolished narration holds it back from being great
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