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Persuade  By  cover art

Persuade

By: Scott Hogle,Tom Hopkins - foreword
Narrated by: Scott Hogle
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Publisher's Summary

Becoming a persuasive salesperson requires the salesmaker to win others relationally in order to persuade them financially. To be successful, it's not enough to sell your product - you must sell yourself. Persuade is a playbook with essential information to help you connect quicker, communicate confidently, and close more sales.

If you do everything right during the sale but don't close the sale, you will find this audiobook invaluable. Persuade is a "closers" roadmap that will help you effectively move customers through the seven stages of the sale. Learn how to close deals with a natural ease which comes easy to people who use this system.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow, who share stories and case studies on how they deploy the powers of persuasion.

If your success is determined by your ability to move people to decision, you will grow in your confidence to communicate, connect, and persuade.

©2017 Scott Hogle (P)2018 Made for Success, Inc.

What listeners say about Persuade

Average Customer Ratings
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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

There are good reminders but nothing new.

The audio book's production and read are well above average and I heard few mistakes in the read. Unfortunately, there is nothing new. It is just derivative of everything else out there repacked and gimmicked into "seven [alkward] laws."

I can summarize sales - Trust your gut and be likable first - then ask questions that allow people to come to their own conclusions based on your offerings. That's pretty much it.

The author missed this but, the more you talk, the higher probability you say something objectionable. When you let them talk, your likability goes way up. Because they said it (whatever "it" was) - everything they say, they agree with (surprise). He takes way too much time and over-complicates the painfully obvious. They all do, all the gurus of the secret hidden mysteries of sales.

Sales is nothing more than being a good listener and rephrasing your statements as questions when you need to steer the interaction towards your products or services.

7 people found this helpful

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Learn how to sell while being a great human.

Some how Mr. Hogle figured out a way to show you a new perspective on sales mixed in with personal improvement. I have read many books on self improvement. Over 15 Brian Tracy books, Anthony Robbins, Zig Ziglar to mention a few. The Author created 7 foundations with exceptional detail on how to apply them to your life in a way that I have personally never heard before.

The Christian foundation that flows through this book, keeps you grounded on being a good human while a great businessman and salesman.

I am very grateful that this books was written. Mr. Hogle is a inspiration who has helped form my life.

God bless him & his work. .He is a blessing to us.

3 people found this helpful

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How many ways to say the same thing over again

I author in every chapter highlights one point and says the same thing over and over.

1 person found this helpful

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Great Read!

Would highly recommend! Greatly appreciated the historical quotes from Solomon etc.. Gives good guidance of Sales from start to finish.

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just could get through it

weird unnecessary music - this just wasn't for me and I'm a sucker for this kind of book - ive listened to hubdreds

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couldn't get through

I can't listen to this guy while driving. his cadence and tone remind me of an AI robot speaking. I couldn't even make it to the first chapter.

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Music? Why?

There’s music throughout the audiobook. It’s bad. Not a big fan. Would be a great audiobook without the music.

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No wonder this was free

The plus catalog strikes again, this is bad, this is really really bad, more redundant than my review

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waste of time

the book content was garbage, was nothing given filled up to to be ticked off bucket listof author

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Doesn't Flow

I tried. I'm interested in the topic, but maybe not as much as I thought. The story and narrator did not hold my attention.

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  • Mr. B Isaacs
  • 10-08-22

Decent info but poor presentation.

There is very annoying and unnecessary music in the background throughout. Also a rather robotic voice.