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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Narrado por: Brittany Hodak
- Duración: 6 h y 7 m
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Resumen del Editor
Superfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Great book
- De Harry Wilson en 06-04-21
De: Mike Michalowicz
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- De: Shep Hyken
- Narrado por: Timothy Andrés Pabon
- Duración: 3 h y 20 m
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Basic common sense!
- De RENATA LAIR en 05-30-23
De: Shep Hyken
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Hug Your People
- The Proven Way to Hire, Inspire, and Recognize Your Employees
- De: Jack Mitchell
- Narrado por: James Boles
- Duración: 6 h y 4 m
- Versión completa
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In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.
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good book.
- De Chance Woodal en 11-06-22
De: Jack Mitchell
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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General
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Narración:
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Historia
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General
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Narración:
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Superfans
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Amazing book!
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Belonging to the Brand
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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The most important book to read for any aspiring founder today.
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Never Lose a Customer Again
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Message tainted by using shady biz as examples
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One Million Followers, Updated Edition
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
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The 21st Century Sales Bible
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In The 21st Century Sales Bible, Dr. Yaniv Zaid—aka Doctor Persuasion—gives clear, unequivocal, and universally applicable guidance on "mastering the 10 commandments of marketing, negotiation, and persuasion".
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Superfans
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Big Meh
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If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.
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Amazing book!
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Belonging to the Brand
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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The most important book to read for any aspiring founder today.
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Message tainted by using shady biz as examples
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
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The 21st Century Sales Bible
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In The 21st Century Sales Bible, Dr. Yaniv Zaid—aka Doctor Persuasion—gives clear, unequivocal, and universally applicable guidance on "mastering the 10 commandments of marketing, negotiation, and persuasion".
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Amaze Every Customer Every Time
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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top 10 customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction.
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Every business cliche you have ever heard in 52 easy steps
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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Very strong, learned a lot
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Delivering Happiness
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In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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Delivering Spin
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Fanocracy
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Good Info...VERY hard to listen to
- De MMABobblehead en 04-20-20
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Unleash the Power of Storytelling
- Win Hearts, Change Minds, Get Results
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- Narrado por: Rob Biesenbach
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Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.
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not much juice
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Influencer
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
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Not very insightful
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Hook Point
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
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Fans First
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.
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Great advice for business owners who want to succeed
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Hug Your Haters
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
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Building a StoryBrand
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
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The Corporateneur Plan
- Your Roadmap from Mid-Career Professional to Entrepreneur
- De: Ken Rohl, Pamela N. Danziger, Greg Rohl - contributor
- Narrado por: Kyle Snyder, Shawn Webster
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The Corporateneur Plan shares stories and teachings from the business journey of Ken Rohl over a lifetime building an extraordinarily successful presence in the “white space” he identified within the luxury home market. Grounded in research and enlivened with personal anecdotes, The Corporateneur Plan is a guidebook for every aspiring entrepreneur to listen to before cutting the cord from their corporate careers and setting out on their own journey.
De: Ken Rohl, y otros
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
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General
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
Lo que los oyentes dicen sobre Creating Superfans
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Bryan Eisenberg
- 01-24-23
A Super Performance
I’ve spent the last quarter century helping customers buy and optimizing how businesses help them along. Brittany presents a super framework to help you think through the process. As she says "The purpose of business is to create customers who create customers." I also like to say how would your experience be different if you made sure every customer gave you a 5 star review? Creating Superfans was written to allow us to share our 5 star reviews.
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- E Bram
- 09-03-23
Nailed it!
I just finished "Creating Superfans". I read a TON of self improvement and business books. A couple of secrets:
1) I don't finish most business strategy books b/c it's unnecessary. (You can usually understand everything after ~5 chapters.)
2) I typically find podcasts with the authors b/c they more succinctly deliver the info in 1-2 hours.
I read "Creating Superfans" from start to finish and I took notes!!!! The book covers a range of topics and there's no way to better deliver the info than to read/listen to it in its entirety. It resonated from start to finish and covered business strategies (and philosophies) that we've hodgepodged together over the years into one very well-written blueprint. I've already gifted it to 10+ people and we're already integrating it into our organization.
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- Techlife Coach
- 04-01-24
Great insights to the experience economy
I loved hearing all of the stories from her business and real life experience. I also loved the steps clearly given that I could take to create my own super fans in my business.
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- John Paul vandenBerg
- 05-25-23
Simply the Best book on how to run a successful business from the Janitor to the CEO
Brittany’s grasp of the Right Way to Win in Business is so Spot On! If you read of listen to this book, you will either be transformed or validated.
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- T. Baker
- 03-21-24
Great book to understand how to connect with your audience
Wow! The content in this book is priceless. Brittany tells about her life and what she has done or shares what others have done to maintain top of mind or connect deeper with others. Anyone could have narrated; the fact that Brittany herself does gives this book so much more power. Brittany speaks with enthusiasm and invigorates life and meaning to her message. If you want to know how to create Super Fans in your life, this book needs to be listened to more than once and don't forget to take notes on some of her great ideas.
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- Ana G.
- 10-09-23
Simply the Best
Great concepts aligned with my values and story that will make my business stand out.
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- Amazon Customer
- 11-17-23
Bon Jovi Review - 5⭐️
I’m only 1/2 way through this audiobook 🎧📘, but I couldn’t wait any longer to leave my first review!
Bon Jovi is my favorite band on the planet (Followed closely by Foo Fighters)! You know the song 🎶 😎
The through thread of helping people feel seen and valued is one that speaks directly to my head and my heart. Building a playlist of your own stories to connect with people not to impress them, is a fantastic building block to interact people everywhere!
The acronyms and metaphors connect with me in a very fun way! It is putting handles on the “how to” not just telling us what we “should do.”
This will definitely be on repeat in my world!
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- Momma mindy
- 12-27-23
Started off great but too much story no actionable steps.
This book starts out great. But midway through falls flat. It’s too much story telling and not enough, “here’s what you should do or tips to apply to your business/life.”It’s more like here’s the story, you pick what you need to learn out of it. No clear actionable steps. I wish she would have played more into telling you actionable step to achieve what she talked about has worked for others. I started reading this book with a group and every else said the same things. It was hard to finish, but we did, just lost interest half way through. If you’re looking for a great story telling book, it will tell you lots, but it won’t help you establish goals or actions to get you there.
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- khartsings
- 03-01-23
I’m a SUPERFAN of Brittany Hodak!
Wow! Not only has Brittany created actionable ways to create super fans for my business, she’s created a LIFER out of me!
Such fresh ideas and an absolutely sunny disposition in her audio delivery! She makes you want to be her friend! …No, not in a creepy way -She’s just so much awesomeness! ☀️
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- Amazon Customer
- 12-20-23
Be nice and listen.
In the end, it’s really that simple. Brittany provides great insights shared through entertaining real-life and relatable stories.
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