Audacious

How Humans Win in an AI Marketing World

De: Mark Schaefer

Narrado por: Mark Schaefer

The AI bots are coming. And you can't take more classes or get a degree to out-smart them. You have to out-human them. In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight…with pure, unadulterated AUDACITY.

Audacious is a battle cry for those who refuse to be ignored. In this audiobook, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you’re a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book "essential" and an "instant classic."

Inside, you'll find:

• Jaw-dropping case studies from the world’s most innovative leaders.
• More than 100 actionable tips to infuse audacity into your marketing
• The astonishing economics of dull marketing
• Insights on "everyday awe" that transforms customers into advocates
• A bold new view of marketing measurement

JOIN THE REBELLION!

Mark Schaefer is a marketing strategy consultant to many of the world’s leading brands, an acclaimed keynote speaker, and college educator. He is the bestselling author of “Marketing Rebellion,” “KNOWN,” and “Belonging to the Brand” among other titles.

©2025 Mark Schaefer (P)2025 Mark Schaefer

A Modern Guidebook for Marketers

Ever since Mark's book, Marketing Rebellion, I've looked to him as a sort of North star in marketing. He always seems to have the insight into what's next. Audacious is no different.

In this book, you'll learn why we must change our traditional safe, and often boring ways of thinking in marketing, because it no longer works.

And, the book itself is unique, because you don't just read it, you experience it, with QR codes that lead you off the page to learn from others and to demonstrate how this new kind of marketing can make an impact, even in a world with AI. If you're listening, you need to get the physical copy so you won't miss out.

This book will make you think differently and spark ideas you might never have thought of otherwise. Just get it. And remember, we still own crazy.

inspiring!

Wow. Just... wow. I finished "Audacious" and feel like a fundamentally different person. This isn't some generic self-help book; it’s a jolt to the system, a permission slip to finally be unapologetically yourself. Mark Schaefer's writing doesn't just talk about being bold—it grabs you by the shoulders and reveals the incredible power you've been hiding.

Not anything new or necessarily tangible or tactical

OK, I’ve been in Brand Marketing for two CPGs who did audacious launches.
I have been lucky.

I thought that it was nice to learn about how some agencies, marketers, or creators approached out of the box campaigns and how you can too, but kinda that’s all.

Honestly, I thought the listen was a bit sleepy.

I’m very sorry to say I was disappointed, so much so that I felt it necessary to write this review.