Marketing Rebellion

The Most Human Company Wins

De: Mark Schaefer

Narrado por: Mark Schaefer

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Marketing Rebellion will teach you:

• How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
• Why businesses must be built on human impressions instead of advertising impressions.
• The five constant human truths at the heart of successful marketing strategy.
• Why customer loyalty is dying and what you need to do about it right now.
• How to help your best customers do the marketing for you.
• Actionable steps to provide an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

©2019 Mark Schaefer (P)2019 Mark Schaefer

Another winner from Schaefer

Every time Mark Schaefer writes a book I buy it. And every time I do, I am not disappointed. He always sees over the horizon and helps us know what's coming, not how to address what we already know. Data and story rich. Highly recommend for anyone who is serious about taking their marketing past Google Adwords and Facebook ads.

A needed challenge to the status quo

Mark really challenges me in his book. A good challenge, which included encouraging stories and examples of this marketing rebellion in action, but definitely challenging to my current way of doing things. Even as we see the rebellion and embrace it, we continue to do what we know. With Mark’s way of laying it all out, there’s hope that we can shrug the shackles of “we’ve always done it this way” and the chains of “get me a dashboard to show ROI right now” and put on the freeing cape of MORE HUMAN MARKETING. A must read for anyone in business today.

Be a rebel. But be warned: Mark shows you how.

There's that voice in the back of your head that nags at you - something has to change. Usually kicked off while sitting at a Marcom boardroom and another "let's take this offline" or "We're really happy where we ended up with this creative" (before the agency pitches an idea that requires shots of Kool Aid to wash it down).

Mark takes you through the uncomfortable reality of where you are now. How impossible it is - both the current state of marketing and that feeling that it can't be changed. But he does take you through the other side. This is not a book of wistful theory. It is a book based on fundamentals (including the prized and still relevant fundamentals of Kotler), of observations sifted through Mark's own rational and innovative brain cells and grounded in Marketers daily realities, via interviews presented in Mark's signature storytelling fashion.

I choose to listen to Mark's books. Because it reminds me of hearing him speak. No other business author or speaker will have you laughing out loud as much as Mark. Beyond the lessons of his books, take note of his storytelling gift. How he introduces you to a point, how he illustrates it in a story - with clarity and wonder. And how this leads to your solution - specific and actionable.

Be ready for solutions to your specific marketing challenges to pop in to your head while listening to this audiobook. Now go forth and change the world.

A book for humans and well those in business too.

I am not sure I would even do this book justice.
But I will share my story and experience.
Which considering this book and its focus is well, kinda spot on!
I was in the entrepreneurship world 2 times before. I learned lessons and pick up some gems along the way-thankful.
I have 2 new projects and I knew I needed a different approach, a different plan this time.
So since the beginning of 2019 I have been digging deep and listening to business-related books, self-development from women thought leaders and now in the marketing space.
Since I was not a business major, nor did my healthcare degree require any business classes - I know I needed more knowledge.
When I first started this book thought " he sounds like Ferris Bueller" ( I think he does)
Back to the book.

I feel like not only have I learned some powerful business insight - I have learned to be a different human.

The case studies and examples are pretty EPIC.
Learned a lot about my favorite brands. Learned I need to shop at Room & Board (ha).
I also learned that I need to dig deeper into the brands I like, follow and trust, and re-exam some too.
I am so thankful for this book.
I am of the thought that even if you are not in business, business owner or in marketing - there are lesson and skills in this book that are of VALUE and meaning.
This could be of value for healthcare - perhaps can spark a revolution there!

I move forward in my projects with a much better understanding of "meaning, purpose and marketing"

Thank you

Best marketing book for 2020

I’ve read my share of marketing books and this one is by far the most effective in providing useful and relevant strategies. It’s the first to really tap into the emotional and psychological behaviors of consumers. I highly recommend it. It gave me several ideas for my newly launched hot sauce business.